Ornellaia, interpreter par excellence of Italian wines,wins Vinitaly’s 2019 International Prize
Another award of notable prestige joins the myriad honours won in recent years by Ornellaia, the Bolgheri-based producer whose stunning, world-class wines have kept the international spotlight focused on the immense quality possible on the Tuscan coast. The award cites “this Made in Italy sector leader, with its rich portfolio of universally-coveted wines that are the envy of the entire wine world,” a tribute that was officially made in the presence of a prestigious audience composed of wine producers, opinion-leaders, journalists, and wine sector professionals.
This tribute is simply the latest milestone in the impressive record that Ornellaia has steadily created for itself from its beginnings, gaining an international reputation that has brought it to the very pinnacle of world-wide success. Its position is further strengthened this year by the distribution of the iconic Ornellaia Bolgheri Superiore through the Place de Bordeaux network in order to ensure more consistent distribution in markets it has more recently entered–Asia, Africa, South America–, while the long-established markets of Europe and North America will continue to be addressed by the winery’s traditional distribution channels.
The fruit of the unique and uncompromising quality of Ornellaia’s production has been its astounding evolution and current world ranking, a position that has been strengthened over its history by the far-sighted strategic decisions of CEO Giovanni Geddes de Filicaja, whose goal has always been to further raise its intrinsic value and image. He has pursued that goal from the very start, as he stated in his speech of acceptance: “Would you like to know how we grew? My goal was clear from the beginning: increase value by investing in the highest quality—the absolute finest team, wines, and communications.
Our corner of Tuscany has also become an open-air museum, thanks to the art installations of our Vendemmia d’Artista initiative, which for ten years now has attracted internationally-famed artists who have personally interpreted the distinctive characteristic of each individual going year. The latest vintage to be so recognised was the inimitable 2016, named‚ La Tensione‘ (Tension).