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Marina Abramović interprets Ornellaia 2023 “La Vitalità”

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The Salmanazar and a selection of large formats with artistic labels will be auctioned online by Bonhams from 11 to 23 June. The profits will be given to the Solomon R. Guggenheim Foundation.

The 18th edition of the Vendemmia d’Artista project welcomes another leading figure from the international art world to the Ornellaia gallery. Renowned contemporary artist Marina Abramović has been entrusted with interpreting Ornellaia 2023 “La Vitalità” and artistically expressing the character of the vintage.

To do so, starting with a vintage that fully expresses the generative power of the terroir at Ornellaia, Marina Abramović explores the theme of the self, understood as an act of awareness and determination in capturing one’s own image. While the body has always been central to the artist’s research, for the winery she chose to portray herself in a process of transformation, continually redefining the boundary between art and life.

At the heart of the project is a self-portrait in the guise of Medusa, a mythological figure that the artist reinterprets through a contemporary key. In her version, the snakes, formed by bunches of grapes, transform threat into abundance and fear into vital energy. The work created for Vendemmia d’Artista reflects on the ability to regenerate through art, rediscovering strength and vitality.

“When I began this project, I started with drawing the raw materials: grapes. I surrounded my face with bunches, and suddenly the vivid green of the leaves and the deep black of the berries began to vibrate. A vital force, petals of energy blooming from the mind,” explains Marina Abramović.

For the label used on the 750ml bottle, Marina-Medusa is portrayed as a simple drawing, while her face, almost entirely surrounded by bunches of grapes, is depicted on the labels of the 100 three-litre bottles.

From drawing to photography. For the 10 Imperials (6 litres), Abramović finally presents herself in the guise of Medusa as braided hair and copious bunches of grapes around her neck overflow with life and movement. Through a progression of images, her face is gradually covered by the grapes until the final frame in which only an eye remains visible. The gaze captivates the viewer, turning the self-portrait into an intense visual experience, in which every detail pulsates with energy and fully celebrates the theme of the vintage: Vitality.

The iconic Salmanazar (9 litres) is conceived as a combination of the senses and the elements. The bottle is topped with a conical red candle (inspired by the artwork Energy Hat), which can be lit. The label provides instructions: SLOWLY DRINK WINE WITH EYES CLOSED AND LISTEN TO THE MUSIC. Alongside, there’s a 45 RPM vinyl of Nino Rota, who composed the soundtrack for the movie La Dolce Vita, transforming the space through music. Everything weaves together in a single performative gesture, in which art and life converge.

“In the vineyard, every stage of the vegetative cycle describes a process of transformation. Patience is essential and, at times, is timeliness. Marina Abramović has captured this energy. She has looked at us and involved us all, turning our work into art,” says Lamberto Frescobaldi, President. “We are very proud of this collaboration and to share it with all Ornellaia wine lovers through the artist-designed labels of the various formats of the 2023 vintage.”

Only 14 lots, including the Imperials and Salmanazar, designed by Marina Abramovic, will be offered through Bonhams, one of the oldest and most prestigious private auction houses in the world. The online auction will be held at www.bonhams.com/ornellaia2023 from 11 to 23 June 2026.

In continuation with the collaboration established eight years ago, Ornellaia will donate all proceeds to the Solomon R. Guggenheim Foundation, which will support Guggenheim Pop: 1960 to Now on view at the museum in New York from June 2026 to January  2027. Ornellaia’s contribution will be used to support the conservation and restoration of the works in the exhibition in order to continue to “make art accessible to everyone for as long as possible”, concludes Lamberto Frescobaldi.

The Ornellaia 2023 vintage

Marco Balsimelli, Technical Director at Ornellaia, explains the vintage: “The mild winter encouraged early vegetative growth, which was constantly monitored by our technical team. Then, with spring came abundant rainfall which, on one hand, replenished water reserves ahead of the summer and, on the other hand, required extra work in the vineyard to control growth and prevent potential diseases.” The ensuing summer in Bolgheri was hot, but without extreme peaks in temperature. Balsimelli continues: “There was no water stress in the vineyards, which reached maturity gradually and with optimal concentration. Late August rainfall and cool September nights favoured the development of aromatic complexity and preserved good acidity in the grapes, ensuring a perfect balance between expressiveness and elegance, which is the signature of Ornellaia.”

Vendemmia d’Artista

Vendemmia d’Artista began with the 2006 vintage. Each year, a contemporary artist is invited to interpret the character of the vintage through the creation of artworks that personalise the bottles. The project includes large formats (Double Magnums, Imperials and Salmanazars) styled by the artist that are auctioned. The proceeds support foundations and museums around the world. Now in its 18th edition, Vendemmia d’Artista is recognised for its commitment to preserving art as a universal heritage and to expanding access to art for audiences worldwide.

Solomon R. Guggenheim Foundation

The Solomon R. Guggenheim Foundation was founded in 1937 and is committed to promoting the understanding and appreciation of modern and contemporary art through exhibitions, educational programs, research initiatives and publications. Its international constellation of museums includes the Guggenheim in New York, the Peggy Guggenheim Collection, the Guggenheim Bilbao and the future Guggenheim Abu Dhabi. Considered a “temple of the spirit” where art and radical architecture meet, the Guggenheim in New York, designed by Frank Lloyd Wright, is one of eight buildings in the United States designated as a UNESCO World Heritage site. To learn more about the Guggenheim in New York and the foundation’s activities worldwide, visit guggenheim.org.

About The Bonhams Network

Bonhams is a global network of auction houses, with the largest number of international salerooms, offering the widest range of collecting categories and selling at all price points. Bonhams is recognised for its bespoke service, and a dedication to local market relationships, enhanced by a global platform. With 14 salerooms, Bonhams presents over 1,000 sales annually, across more than 60 specialist categories, including fine art, collectables, luxury, wine & spirits, and collector cars.   

Founded in 1793, Bonhams has representatives in more than 30 countries and operates flagship salerooms in London, New York, Paris, Los Angeles, and Hong Kong. In 2022, Bonhams added four international auction houses to its network: Bukowskis, Stockholm; Bruun Rasmussen, Copenhagen; Cornette de Saint Cyr, Paris and Brussels; and Skinner, Massachusetts. The success of Bonhams’ global strategy is a result of recognising the shift in growing intercontinental buying and increased digital engagement. www.bonhams.com/ornellaia2023

BENANTI PRESENTS “ WINE & CULTURE 2026”: THE HOSPITALITY OF TENUTA MONTE SERRA TELLS THE STORY OF ETNA

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A programme of experiences designed for visitors, including itineraries through historic sites, guided tastings, and cultural and gastronomic journeys.

From this year, the offering is further enriched with cooking classes, tailored pairing experiences in private residences and on yachts and poolside days within the estate, for an increasingly exclusive dimension of hospitality.

At the foot of Mount Etna, among historic vineyards, rural architecture and routes dedicated to wine culture, Benanti presents “Vino & Cultura 2026”, the hospitality project of Tenuta Monte Serra in Viagrande, created to welcome visitors.

For over thirty years a benchmark for Etna viticulture, Benanti has developed a model of hospitality that conceives wine as an expression of place and a means of discovery. Tenuta Monte Serra, located on the south-eastern slope of the volcano, hosts guided experiences every day dedicated to exploring the Contrade of the Etna DOC appellation, its indigenous grape varieties, and the production culture that defines the Etna area.

“In our view,” emphasises Salvino Benanti, “wine must be regarded as a crucial element within a broader mosaic that also encompasses fine food, art, culture, nature, conviviality and emotion. At Monte Serra we seek to offer all of this, providing a memorable multisensory experience. Our aim is to create Ambassadors, spontaneous and enthusiastic, for the wines of Etna, who will act as advocates around the world for the beauty of these places and the elegance of our wines.”

The “Vino & Cultura” project offers a range of visit and tasting experiences organized into different formats, with four proposals designed to provide a comprehensive immersion in the Etna terroir, as well as in the history and production philosophy of the winery.

Upon arrival at Tenuta Monte Serra, guests are welcomed by the winery’s team of sommeliers, local specialists with international training gained at institutions such as WSET, AIS and FIS, and are guided on a journey to discover the wines’ places of origin.

The experience begins in the Monte Serra vineyard, stretching across the slopes of the ancient volcanic cone from which it takes its name, where valuable ungrafted century-old vines still survive, bearing witness to the long-standing tradition of Etna viticulture within the Benanti family.

The visit continues inside the striking eighteenth-century palmento, one of the most imposing and best-preserved on Mount Etna, now reinterpreted as a space dedicated to the memory and culture of the area’s winemaking tradition. The itinerary then proceeds to the Sala dei Quadri, a setting restored with great aesthetic care, where Made in Italy design elements engage in dialogue with oil paintings from the Benanti family’s private collection.

The experience culminates in the bottaia, where the ageing processes of the winery’s fine red wines are illustrated. The journey is completed by guided tastings, held in the estate’s historic rooms or in the outdoor spaces overlooking the vineyards, with gastronomic pairings inspired by local cuisine and curated by the estate’s resident chefs, professionals with experience in prestigious Michelin-starred restaurants.

The experiences, shared with other guests or, upon request, arranged on an exclusive basis, are structured as follows: Benanti Selection, including a tour of the estate and a tasting of four wines from the “Traditional” and “Contrade Selection” ranges, paired with a selection of local gastronomic specialties; Benanti Selection “Contrade”, an in-depth exploration dedicated to the different slopes of the Etna DOC appellation, featuring a tasting of five wines from the “Contrade Selection” range and a contemporary lunch pairing; Benanti Selection “Premium”, a comprehensive experience with a tasting of five labels, including Etna Bianco Superiore Pietra Marina, a true icon of the area, followed by lunch (aperitif, selection of starters, first course, dessert); Benanti Selection “Iconic”, a wine and food itinerary dedicated to the winery’s historic and most representative wines, with a tasting of five iconic labels and a five-course lunch.

A central element of the offering is the focus on personalization, with the possibility of arranging exclusive experiences for private events, corporate meetings and incentive programmes, and of enjoying Tenuta Monte Serra on a private basis, with bespoke services and dedicated support in organising set-ups, catering and tastings.

The “Wine & Culture” experiences, available for booking at http://www.visit.benanti.it, are offered in Italian and English (other languages available upon request), and take place daily, except on Mondays, by reservation only.

In addition, alongside its winery experiences, Benanti offers further proposals designed to broaden the concept of hospitality.

“Benanti Wine & Cook” has been conceived with the aim of combining the storytelling of the Etna territory with Sicilian cuisine through an immersive experience that directly involves guests. The programme begins with the “Benanti Selection Contrade” format; this is followed by a cooking class or a demonstration dedicated to Sicilian street food, led by the estate’s resident chefs. The experience offers the opportunity to engage closely with ingredients, techniques and recipes rooted in the local gastronomic culture, in an ongoing dialogue with Benanti wines. The dishes prepared during the activity are subsequently incorporated into the tasting journey, with pairings carefully designed to enhance the aromatic and structural characteristics of the wines being sampled.

With “SOMM at HOME & SOMM on BOARD”, Benanti extends the tasting experience beyond Tenuta Monte Serra, bringing it directly to private residences, yachts and locations selected by guests. The format is designed for an audience seeking a highly exclusive and fully customisable service, tailored around the participants’ preferences. Tastings are conducted by a winery sommelier, who guides guests through a journey focused on Benanti labels, from the most representative selections through to rare vintages. The winery also provides professional glassware and oversees the entire technical organisation of the experience, with the option to include a personal chef service and bespoke gastronomic itineraries. Every detail is defined to measure, from the selection of wines to the creation of pairings, transforming each occasion into a refined private experience.

To complete its leisure hospitality offering, Benanti presents “Benanti Day”, an experience designed to enjoy the spaces of Tenuta Monte Serra in a relaxed and private setting. Guests have access to the pool area and dedicated facilities, including changing rooms, lounge areas, sun loungers and towels, spending the entire day immersed in Etna’s vineyard landscape. The experience includes a welcome glass, snacks and an informal gastronomic offering served at lunchtime, featuring cold dishes inspired by Mediterranean cuisine. Throughout the day, guests may also order wines and beverages directly poolside, maintaining a strong connection to the winery’s enological identity at the heart of the experience. Designed for small groups or exclusive use of the estate, “Benanti Day” represents a new interpretation of winery hospitality, focused on wellbeing, privacy and the quality of time spent at the estate.

With this diverse programme of experiences, Benanti reaffirms its vision of hospitality as a means of storytelling and sharing, transforming every visit into an evocative journey that conveys the style and essence of this remarkable estate.

Querciabella unveils three Gran Selezione from the distinct terroirs of Chianti Classico

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Three distinct territories, a pioneering approach rooted in meticulous research, and an early intuition dating back to 2007: that the future of Chianti Classico would depend on recognising the unique identity of each vineyard.

This vision set in motion a long path of observation, micro-vinification and tasting, culminating today in the release of three new Gran Selezione, alongside their predecessors — single-origin Sangiovese wines that laid the foundation for what followed.

Querciabella’s vineyards lie in the hills of Chianti Classico, spanning the commune of Greve in Chianti —between Ruffoli and Lamole— and Radda in Chianti. From this mosaic of soils, altitudes, exposures and microclimates, the estate’s Gran Selezione take shape. With the 2021 vintage, they reach a new level of definition in three distinct expressions, each reflecting Querciabella’s long-standing dialogue with the territory and its Genius Loci that has always guided its vision.

For nearly two decades —well before the introduction of the Chianti Classico Gran Selezione category in 2014 and the recognition of the UGAs in 2021— Querciabella has explored, with sensitivity and determination, the character of its Sangiovese: vinified as single-parcel wines across sites that would later be identified as “Unità Geografiche Aggiuntive”.

Today, the Castiglioni family, led by Mita Castiglioni, presents the result of a long-term vision that anticipated the evolution of Chianti Classico.

The result is three distinct wines: Querciabella 2021 Gran Selezione Greve, a Sangiovese of depth and balance, shaped by the galestro, sandstone and clay soils of Ruffoli; Querciabella Gran Selezione Radda, from vineyards at 400 to 450 metres, where a cooler climate and slower ripening give rise to structure, tension and depth; Querciabella Gran Selezione Sa-La — for Sangiovese-Lamole (with the geographical unit to appear on the label from the next vintage), from high-altitude terraces reaching up to 600 metres on sandy Macigno soils, expressing the most ethereal, vibrant and floral profile of the three.

Yet, the story neither begins nor ends here. Alongside the three Gran Selezione, Querciabella unveils a collection of wines that are both historic and forward-looking: the core of the Single-Origin Sangiovese project.

The tangible results of vinifications carried out between 2007 and 2020 —carefully catalogued and preserved in the estate’s cellars— now form an exceptional range of rare IGT Toscana wines, a unique archive that bridges the future with the past. Produced in only a few thousand bottles for each vintage and territory (now UGA), they reveal the remarkable ageing potential of Sangiovese across distinct sites, marking the beginning of a new chapter that has been long in the making.

Querciabella has brought this heritage to life through extremely limited, one-off releases, featuring collectable labels that detail each parcel. Selected quantities will be released over the coming years, reserved for the most discerning enthusiasts and collectors.

Each of the three Gran Selezione 2021 has been produced in approximately 2,600 bottles each and is available on international markets from April.

COL VETORAZ In the magic of iconic hills, a single destination to experience endless sensory journeys—from the land, to tasting, to art

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The stunning hills of Valdobbiadene DOCG, a true paradise nestled between two other jewels of the Veneto—Venice and the Dolomites—are renowned worldwide for their historic winemaking vocation. Part of the UNESCO World Heritage, they form a cultural landscape rich in excellence, stretching from the scenery itself all the way to the wine.


Immersed in such a setting, Col Vetoraz stands as tangible proof of how a single destination can bring together infinite sensory experiences. Its headquarters, set at 400 meters above sea level, overlooks the entire valley, offering visitors who step onto the panoramic terrace a breathtaking view of vineyards that unfold like delicate embroidery across the green landscape.


From here, guests enter the spacious Welcome Room, fully equipped and elegantly furnished, where a young, multilingual team trained in hospitality welcomes visitors with professionalism, engaging them in personalized tasting and sensory experiences. One of the highlights is the guided educational tasting journeys, designed to provide deeper insight into the history, production methods, and different expressions of the Col Vetoraz style. There are six options available, offering a complete immersion into the authenticity of Valdobbiadene DOCG sparkling wines and allowing
guests to savor their renowned harmony and elegance.


From wine-only tastings featuring 5, 7, or 9 labels—ideal for discovering the soul of these sparkling wines and identifying the one best suited to individual tastes—the experience extends to pairings with traditional local flavors. It begins with Venetian sopressa and traditional preserved vegetables, moves on to a selection of cheeses and preserves, and culminates in a touch of refined elegance with an exclusive selection of blinis topped with caviar from the renowned Caviar Giaveri company, accompanied by alpine white yogurt. Pairing experiences last approximately one hour. All options are available in Italian and English, by reservation only or purchasable online:
https://www.colvetoraz.it/percorsi-degustativi


But that’s not all. In recent years, the company has also launched the “Terre d’Arte” project—an initiative that renews its narrative every four months through installations by young local sculptors. This meeting between wine and art has proven highly successful, captivating visitors and gaining increasingly enthusiastic acclaim. It is a vibrant and generative dialogue, bringing together those who cultivate the land and those who shape matter: different languages united by a single vision rooted in listening, respect, and care—the same values that shape every creation.

For information: accoglienza@colvetoraz.it
The tasting room staff is also available to recommend the best local accommodations and restaurants
for lunch, dinner, and overnight stays.


Col Vetoraz Spumanti S.p.A.
Located in the heart of the Valdobbiadene DOCG area, the Col Vetoraz winery sits at nearly 400 meters above sea level,
at the highest point of the hill from which it takes its name, part of the renowned Cartizze hills. It was here that the Miotto family settled in 1838, developing vine cultivation from the very beginning. In 1993, Francesco Miotto, a descendant of this family, together with agronomist Paolo De Bortoli and oenologist Loris Dall’Acqua, founded the present-day Col Vetoraz—a small wine-producing company that has successfully innovated, grown, and in just 25 years reached the pinnacle of Valdobbiadene DOCG production, both in terms of quantity and quality. Today, the winery vinifies over 2,300,000 kg of DOCG grapes annually, from which approximately 1,250,000 bottles are produced. Now, having reached its 30-year milestone, the challenge is to maintain this important position over time. A deep respect for tradition, a profound love for the land, meticulous care of the vineyards, and a rigorous approach to the entire production chain and the crafting of its prestigious cuvées have, over the years, enabled the winery to achieve wines of excellence and earn outstanding results in the most prestigious national and international wine competitions.

 THE DISTRETTO DI QUALITÀ DEL VINO UMBRO FLIES TO LONDONFOR THE REAL ITALIAN WINE & FOOD EXPERIENCE

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After Vinitaly, the Distretto di Qualità del Vino Umbro once again takes centre stage on international markets, strengthening the presence of Umbria’s wine sector at leading trade events. 

Only a few days have passed since the close of Vinitaly, an edition that saw Il Distretto del Vino Umbro di Qualità take centre stage for the first time in initiatives dedicated to Umbria’s wine sector, from the preview evening to activities hosted within the Umbria Pavilion, featuring a highly appreciated regional wine shop and a panel discussion that involved numerous other Italian wine districts.

The team is now ready to move on to a new and significant international appointment: the Real Italian Wine & Food Experience, scheduled for 26 and 27 April at the ExCeL Exhibition Centre in London, one of the largest and most important exhibition venues in Europe. Continuing the experience of the Real Italian Wine & Food format, active for over fifteen years, the event confirms itself as one of the most strategic trade platforms for the promotion of Italian wine and food on international markets.

The London edition takes place within a context of strong international relevance, with the participation of more than 250 agri food producers and the expected attendance of over 1,500 professional operators, including buyers, importers, distributors, agents, restaurateurs and sommeliers. A platform which, thanks to a digital matchmaking system, allows the scheduling of numerous B2B meetings, fostering targeted and highly profiled commercial connections. The 2025 edition saw more than 230 exhibitors arrive from overseas to meet over 1,650 buyers from across North America including the United States, Canada and Mexico, as well as from Latin American countries such as Brazil.

For Umbria, the companies Chiorri, Azienda Agricola Mevante, Castello di Montegiove, Terre de la Custodia and Guerrini will be in attendance, representing the regional wine sector and the joint efforts of the production system coordinated by Umbria Top Wines.

This participation forms part of a broader strategy of shared promotion, involving collaboration between Il Distretto del Vino Umbro di Qualità and the Chamber of Commerce of Umbria, working in synergy with Il Distretto del Vino Umbro di Qualità, with the aim of strengthening the territory’s presence on international markets and enhancing not only wine but also other regional agri food excellences.

Alongside the wine producers, there will also be producers of extra virgin olive oil, a craft brewery and chocolate makers, showcasing an integrated representation of Made in Umbria.

“The British market shows growing curiosity and a strong willingness to deepen knowledge of Umbrian wines,” says Gioia Bacoccoli, coordinator of the Distretto. “After several years during which collective promotional activities had come to a halt, today, thanks to the support of Distretto funding and cooperation with the Chamber of Commerce of Umbria, we can once again establish a presence in a strategic market. The aim is to revive existing commercial relationships and to consolidate new opportunities for our companies in a country that continues to demonstrate strong interest in Umbria and its products.”

Ahead of the two trade days, a Blind Tasting will take place on 25 April from 4 pm to 7 pm. Conceived as an opening and networking moment, the event will offer visitors the opportunity to taste the wines on a blind basis and to leave structured feedback, which will subsequently be collected and shared with the exhibitors. An informal yet highly qualified opportunity for direct dialogue between producers, buyers and industry professionals.

The Real Italian Wine & Food Experience thus confirms its role as a strategic platform for the international promotion of Italian wine, capable of combining exhibition opportunities, commercial relationships and digital innovation, while strengthening Umbria’s presence within the world’s leading wine and food markets.

Distretto di Qualità del Vino Umbro

A three year project by Umbria Top, the cooperative of Umbrian wineries, aimed at harmonising and developing the regional wine supply chain through a public and private partnership working in synergy across four key areas: productive investments, training, innovation technology and sustainability, and promotion.

Garda DOC: Natural low-alcohol wine the consortium charts a new course linking vineyards, the market and local identity

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Not de-alcoholisation, but targeted harvesting and careful management of the raw material to produce 9% ABV wines. On the sidelines of Vinitaly, we spoke with Paolo Fiorini, President of the Garda DOC Consortium, about this project, which is primarily aimed at Northern European markets – with the UK at the forefront – and which will be the focus of the event on 5 June at the Garda Wine Stories Festival.

Low-alcohol from aging

In contemporary wine terminology, ‘low alcohol’ is often synonymous with subtraction: less alcohol because the alcohol is removed. In the project discussed by the consortium, however, the starting point is the opposite. The stated aim is not to produce a dealcoholised wine, but to achieve a lighter profile naturally, by working in the vineyard and on the ripening of the grapes, so as to obtain wines around 9% ABV without straying from the wine’s identity. This is the approach that emerged most strongly from the meeting, where the innovation is also linked to an update of the production regulations published in September.

The distinction is not merely technical, but cultural. In comparison, alcohol-free wines are viewed with considerable scepticism from a sensory perspective, whilst the consortium’s project presents itself as a credible alternative for those seeking a lower alcohol content without sacrificing the product’s recognisability. The heart of the operation lies, in fact, in the management of the raw material: grapes harvested with a lower sugar potential, fermentations consistent with that profile, and a winemaking process that does not involve subsequent corrective steps.

The business plan

From a commercial perspective, the reasoning is equally clear. Demand for lighter wines is said to be particularly strong in certain overseas markets, especially in the United Kingdom, where consumption trends are accompanied by tax considerations: in certain contexts, lower alcohol content also means a different tax rate. From this perspective, low-alcohol wine is not presented as a stylistic exercise, but as a response to a specific demand, already evident on the international market and set to play an increasingly significant role in production decisions.

From an oenological point of view, the project seems to tread a delicate line: preserving the link with the territory whilst at the same time making the wine more accessible, more straightforward and better suited to new drinking occasions. In this context, Garganega remains an essential reference point, despite being described as a variety that is not particularly aromatic; hence the idea of also considering blends or pairings with varieties such as Chardonnay and Pinot Grigio, to support the aromatic profile and strengthen the wine’s commercial appeal.

The result is a white wine designed for easy drinking, playing on freshness, acidity and immediacy, yet by no means lacking in gastronomic appeal.

The reference to pairings with lake fish is by no means incidental: indeed, it suggests a possible narrative for the product, which could find a coherent platform for promotion precisely in the local cuisine and the identity of the lake region. At a time when the sector is seeking new ways to speak to consumers who are less loyal to traditional categories, this aspect appears far from marginal.

The theme will be explored publicly on 5 June, during the Garda Wine Stories Festival, an annual event at which the consortium intends to focus specifically on this type of wine.

The announced approach is significant: alongside the production aspect, an economist and three journalists will be invited to analyse the positioning of low-alcohol wines in the British, German and Italian markets. This is a sign that the project is already being viewed not merely as a curiosity for the winery, but as a strategic dossier, where technique, communication and distribution must advance together.

And it is precisely the market that emerges as the true test during the meeting. There is talk of shrinking profit margins, of increasingly complex exports, of pressures linked to the geopolitical context, and of the ever-growing influence of large-scale retailers in determining the final price and the perception of value. In this context, the risk highlighted is that of a disconnect between marketing narrative and the shop shelf: a wine promoted as a quality product that then ends up on the shelf at a price incompatible with that positioning. It is a well-known issue in the sector, but here it is addressed with particular clarity, as it also directly concerns the future of low-alcohol wines.

New market trends

From a geographical perspective, the picture that emerges is quite clear: limited exposure to the United States and greater dynamism in Germany and, above all, in the United Kingdom. These are, at least according to the findings of the comparison, the markets to watch in order to gauge the project’s commercial viability. And whilst the consortium primarily claims a role of vision, coordination and synthesis amongst the companies, it is clear that the success of the operation will depend on the companies’ ability to convey that narrative to the market in a coherent manner, without it becoming diluted along the supply chain.

Climate scenario

Finally, there is one last factor, perhaps the most interesting, as it links viticulture with the climate. Fifteen years ago, producing wines of this type naturally would have been much more difficult, due to excessively high acidity. Today, however, climate change is making viable an approach that in the past seemed marginal or impractical. In other words, naturally low-alcohol wine does not arise solely from market demand: it also stems from new agronomic conditions, which are prompting regions to rethink the style, balance and language of wine.

If maintained at this level of consistency — vineyard, identity, technique, positioning — the consortium’s venture could signify something broader for Italian wine. Not merely that there is a market for lower-alcohol bottles, but that the most interesting response, at least in certain regions, may not be industrial reduction, but rather a different concept of ripeness, balance and style.

Marco Lucentini

FAMIGLIE STORICHE AT VINITALY 2026 WITH THE MASTERCLASS “AMARONE: TIME, DINING ROOM SERVICE, CHOICE” 

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Time as a key to interpretation, the dining room as a place of expression, and choice as a conscious act: these are the pillars around which the masterclass organized by Famiglie Storiche at Vinitaly 2026 was developed, titled “Amarone: Time, Dining Room service, Choice – Stylistic evolution and gastronomic versatility of Amarone through the comparison of different vintages, balancing harmony, precision, and dialogue with food.” 

The event, held on Tuesday, April 14, brought together a qualified audience of Ho.Re.Ca. professionals, sommeliers, and trade press, confirming the association’s central role in promoting a contemporary understanding of Amarone della Valpolicella. 

«Amarone is not a wine frozen in time, but a language that evolves. Today, the challenge is no longer to explain what it is, but how to present it in a relevant way: through its versatility, stylistic precision, and its natural affinity with food. Time, dining room service, and choice become key elements in making it more accessible and meaningful in the restaurant world. The comparison between vintages allows us to convey a strong and recognizable identity, one that continues to evolve in the way it is interpreted and presented. Famiglie Storiche embodies this shared vision: preserving Amarone’s identity while guiding its evolution» says Pierangelo Tommasi, President of the Famiglie Storiche Association. 

The tasting was led by Roberto Anesi, Best Sommelier of Italy 2017, who guided participants through an in-depth journey based on the comparison of three vintages – 2012, 2016, and 2021 – through thirteen interpretations of Amarone della Valpolicella DOCG and Riserva, one from each member family. «Amarone is often automatically paired with richly structured dishes, but today it is interesting to move beyond these conventions and discover new possibilities. During the masterclass, we explored less conventional pairings, from fatty fish such as salmon to influences from Eastern cuisines, showing how much room there is for experimentation. The interpretations by Famiglie Storiche, while remaining true to a classic style, consistently surprise with their ability to engage in dialogue with food. The invitation is to rediscover Amarone from a gastronomic perspective, moving beyond the most traditional pairings and opening up to combinations that, until recently, would have seemed unthinkable» comments Anesi. 

Throughout the event, sensory analysis was interwoven with insights on front-of-house service and food pairing, offering attendees practical tools to enhance Amarone’s presence both on wine lists and in the dining room. This approach highlights the association’s commitment to engaging more directly with the restaurant world, strengthening Amarone’s positioning as a truly contemporary wine.  

Through the comparison of vintages and styles, the masterclass reaffirmed Amarone as a wine capable of expressing balance, precision, and depth, while preserving its identity and embracing new opportunities for consumption and interpretation. 

With this initiative, Famiglie Storiche renews its commitment to promoting Amarone della Valpolicella, fostering a wine culture that combines territorial heritage with a contemporary vision, in the name of quality and authenticity.

FAMIGLIE STORICHE

Founded in 2009, the Famiglie Storiche association today brings together thirteen prestigious wineries from Valpolicella, each a guardian of centuries-old tradition and a production philosophy focused on quality and the authentic expression of the territory. The member wineries are: Allegrini, Begali, Bertani, Brigaldara, Guerrieri Rizzardi, Masi, Musella, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Torre D’Orti, and Zenato.

The wineries of Famiglie Storiche, each with a long-established heritage and a steadfast commitment to quality, share a common mission: to bear witness to the greatness of Amarone. Their roots are firmly planted in the values of history and craftsmanship, which they express in every facet of their work.

Famiglie Storiche represents:

History: All member wineries have been an integral part of Valpolicella for many years and are deeply rooted in its heritage.

Passion: Before being winemakers, they are custodians of the land.

Project: They were founded with the precise aim of upholding the values of a territory and a denomination that are unique in the world.

UMBRIA TOP AT VINITALY 2026:“STYLES OF THE VINE”

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The collective of Umbrian wineries will be present at the event with 45 exhibitors and an immersive concept dedicated to highlighting the value of Umbrian culture.
The new Pavilion D will host a programme of more than 40 events, offering a full exploration of the region’s wine scene through experiences, voices and styles that define its character.

An evocative and deeply identity driven concept: “Stili di Vite” is the core theme that conveys the graphic and symbolic essence of Umbria Top’s presence at Vinitaly 2026, the cooperative that brings together the finest Umbrian wine appellations from 12 to 15 April at the Verona Fair.

A project that goes beyond a simple trade exhibition and becomes a collective narrative of Umbrian culture, shaped by history, spirituality and contemporary life, of which wine is a powerful ambassador. The theme chosen for 2026 fits into a year of significant change and offers the opportunity to show the world how Umbrian wine is born from a system of values rooted in collaboration, identity and a sense of belonging. In this vision, style is not an aesthetic element but a cultural substance. It is the strength found in every grape cluster, in every production choice and in every bottle, becoming the distinctive mark of the Umbria of wine.

This year once again institutions, organisations and ambassadors that contribute through their work to promoting and enhancing the uniqueness of the region will be present. These include the Department for the PNRR, for agricultural and agri food policies, for mountain areas and inland areas, for parks and lakes, for tourism and sport, the Chamber of Commerce of Umbria and Promocamera Umbria, Assogal Umbria with its five Gal (Local Action Groups), and 3A Parco Tecnologico Agroalimentare dell’Umbria (the Agri Food Technology Park of Umbria).

The design and graphics of the Umbria Top exhibition space and of the new D pavilion that hosts the cooperative, both created by the designer Carlo Guttadauro, express a vision of space conceived as an immersive environment. Landscape imagery, portraits of prominent regional figures, tactile details and authorial words come together to shape an atmosphere that is both energising and contemplative.

The concept finds a powerful visual expression inside the pavilion, where the graphic “leporello” guides visitors along the entire perimeter of the exhibition space. The narrative unfolds through the fusion of different visual languages. Classical elements, rooted in painting and inspired by the artistic heritage of Umbria, intertwine with contemporary signs, creating a harmonious dialogue between past and present.

“For Umbria” states Simona Meloni, Regional Councillor for Agricultural and Agri food Policies “this is the edition of courageous choices and we have truly tried to go the extra mile, even in relation to the debates that arose around the location of the stand, ultimately deciding to participate independently. We have focused on the identity of our region, with our productions, our excellences, all our territories and with renewed leadership roles, while also remembering the eighth centenary of the death of Saint Francis to reaffirm Umbria as a land of peace and spirituality. We embraced the theme Stili di Vite to acknowledge the work of the people and all those who have elevated Umbrian wine. For this reason, on Monday 13th April we will honour extraordinary figures of the Umbria of wine, paying tribute to pioneers such as Arnaldo Caprai, Maria Grazia Lungarotti, Leonardo Zanchi and Luigi Barberani, who have recently passed away. Wine, like the agricultural sector as a whole, is going through a very difficult and complex moment. It was beginning to recover after Covid but now recent events that are disrupting geopolitics, such as the cost of raw materials and diesel, are putting severe strain on a sector already weakened by climate events. Yet we do not want to give up. We want to strongly demonstrate the presence and commitment of our institutions. We are also preparing new tenders for the OCM wine programme, for which we will provide some details shortly before Vinitaly, because we want to stand beside those who continue to invest in the world of wine, those who continue to build enterprises and those who remain committed to viticulture.”

“This is our seventeenth Vinitaly as Umbria Top and each time this event gathers energies and projects that are able to support the sector in its collective promotion” comments Massimo Sepiacci, President of Umbria Top Wines. “Moving from the historic Pavilion 2 to Pavilion D, where we will occupy as much as one thousand seven hundred square metres, is a new challenge in a period that is not easy for wine anywhere in the world. Nevertheless” continues Sepiacci “we believe that all the conditions are in place for an edition of outstanding quality for our region”.

“Stili di Vite” states Gioia Bacoccoli, coordinator of Umbria Top “takes shape as a layered narrative capable of offering multiple levels of interpretation. The vine represents first and foremost daily work, agricultural expertise and the continuity of the winemaking tradition. At the same time, the theme evokes the Umbrian way of life, characterised by balance, care, restraint and authenticity, values that become a model to be shared and promoted. Alongside this dimension lies a human and narrative one. The ‘lives’ are also those of the producers, the entrepreneurs and the figures who have contributed to building the prestige of Umbrian wine, as well as of the Umbrians who over time have left their mark on the world, from spirituality to art, from agriculture to culture.”

This narrative includes symbolic figures that strengthen the connection between territory, culture and vision. Oenological tradition finds a significant reference point in Zeffirino Faina, a key figure in the qualitative renewal of Umbrian wine, who played a decisive role in enhancing the reputation of Orvieto and of the entire region. Alongside him, the artistic dimension is embodied by Pietro Vannucci, known as Perugino, whose harmonious and luminous painting becomes a visual metaphor for the balance that also characterises the Umbrian landscape and its culture.

The project is further enriched by a strong symbolic dimension that evokes the deep spirituality of the region. The rose of Saint Rita becomes a symbol of hope and resilience, expressing how beauty can emerge from hardship, while the lily of Saint Clare conveys purity, essentiality and trust, values that also resonate with the production philosophy of Umbrian wineries. Alongside these symbols stands the figure of Saint Benedict of Norcia, with his vision of harmony between work and spirituality, and above all that of Saint Francis of Assisi, whose eight hundredth anniversary of death is being commemorated. His message of unity between humanity and nature, expressed in the Canticle of the Creatures, becomes the interpretative key of the entire project, restoring to wine its most authentic value: that of being an expression of nature and of a respectful relationship with it.

The presence of the 45 companies and the rich programme of events reinforce this collective vision, in which wine becomes a shared language and a means of connection with professionals, buyers and an international audience.

Co exhibitors in the Umbria area at the 2026 edition are: Agricola Mevante, Azienda Agricola Meazzi, Benedetti and Grigi, Blasi Cantina, Bocale, Cantina Baldassarri, Cantina Custodi, Cantina Semonte, Cantina Vetunna, Cantine Battisti, Cantine Etiche with Ruffo della Scaletta, Tenuta dei Mori, Santoiolo e Collespino Tenimenti, Castello di Corbara, Chiorri, Colle Uncinano, Consorzio di Tutela Vini Montefalco, Consorzio di Tutela Vini Torgiano, Consorzio di Tutela Vini Trasimeno, Di Filippo, Dionigi, Duca della Corgna Cantina del Trasimeno, Fattoria Le Poggette, Feudi Spada, Fongoli, Guerrini, La Madeleine, La Veneranda, Le Cimate, Moretti Omero, Morettini, Perticaia, Pucciarella, Rocca dei Fabbri, Roccafiore, Scacciadiavoli, Tenuta Bellafonte, Tenuta Casale Milli, Tenuta Il Botto, Tenuta Casale Milli, Terre Margaritelli, Terra Sapori Umbri, Todini, Tudernum and Valdangius. Also taking part are Assoprol, Movimento Turismo Vino Umbria and the Coordinamento Strade del Vino e dell’Olio dell’Umbria.

Throughout the duration of the event, the programme includes tastings, meetings and opportunities for discussion with professionals, buyers and wine enthusiasts, organised with the support of the Region of Umbria, the Department for Agricultural and Agri-food Policies, Tourism and the PNRR, the Chamber of Commerce of Umbria and Promocamera Umbria, Assogal Umbria with its five Gal (Local Action Groups), and 3A Parco Tecnologico Agroalimentare dell’Umbria (the Agri Food Technology Park of Umbria). Numerous tastings and in depth sessions will take place, creating a schedule of events designed to highlight the productions, stories, projects and people of Umbrian wine.

The new pavilion will also offer a lounge area reserved for content creators and influencers visiting the Fair. In Umbria they will find a kind of “social press room”, coordinated by wine communicator Luca dalla Regina.

The stand will be completed by two functional areas: the Tasting Area, dedicated to tastings and technical sessions, and the Events Area, intended for institutional appointments. A continuous programme of both wine and food experiences will accompany visitors and professionals throughout all four days of the fair.

CANTINA VALPOLICELLA NEGRAR ANNOUNCES THE APPOINTMENT OF CHRISTIAN ZULIAN AS MANAGING DIRECTOR

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Cantina Valpolicella Negrar announces the appointment of Christian Zulian as Managing Director, who will also oversee the technical division. Supporting Zulian in the oenological area is Carlo Callari, appointed as Head of the Oenological Department.

“This appointment marks a strategic step for Cantina Valpolicella Negrar,” states President Giampaolo Brunelli. “Christian Zulian brings with him a strong technical vision and a deep understanding of the sector, developed in structured, quality driven environments. His experience will be essential in guiding the cooperative into a new phase of growth, strengthening organizational integration, territorial identity and market positioning.”

Throughout his career, Zulian has distinguished himself as a rigorous specialist dedicated to wines that express the authenticity of their place of origin, with a constant focus on stylistic consistency and on the quality recognized by the market.

“I take on this role with a strong sense of responsibility,” says Christian Zulian. “Wine will be at the center of my work. The goal is to fully enhance the extraordinary potential of Valpolicella, translating it into contemporary wines deeply rooted in the territory yet capable of engaging with international markets. Quality is not a final destination but a continuous process, shaped by technical rigour, listening to members and a shared vision.”

With this in mind, technical leadership is rooted in teamwork, with Zulian working in close synergy with Carlo Callari. Not two separate divisions, but a single integrated team, united by complementary expertise and a shared vision for winemaking.

“We will work together with a highly technical and results oriented approach,” says Zulian. “We share a common method, a deep understanding of the region and a meticulous attention to quality. Our aim is to create wines that express the identity of Valpolicella with ever greater precision, evolving styles and expressions without losing authenticity.”

Carlo Callari, an oenologist with more than twenty years of experience and an in depth understanding of the winery’s operations, comments: “I will contribute the experience gained over the years to ensure that every stage of the production cycle is managed with rigour and attention to detail. Ongoing dialogue and technical alignment will be essential to further raising quality standards and stylistic consistency.”

With these appointments, Cantina Valpolicella Negrar strengthens its technical and managerial structure, placing wine – in its sense of place and its ability to reflect the present – at the centre of its future strategy.

Short Biography – Christian Zulian

Born in Trento and now based in Verona, Christian Zulian has extensive experience in the wine sector and corporate management. He holds a degree in Agricultural Sciences from the University of Padua and enriched his academic background with specialist training in chemistry at the Department of Alcoholic Beverage Chemistry of the E. Mach Foundation in San Michele all’Adige. Over the course of his career, he has gained significant experience within wine companies, taking on roles of increasing responsibility and developing a deep understanding of corporate dynamics and the global wine industry.

Short Biography – Carlo Callari

Carlo Callari is an oenologist with a degree in Viticulture and Oenology and more than twenty years of experience in the wine sector. He built his professional career within the winery environment, overseeing the entire production cycle from vinification of fresh and dried grapes to the management of oenological and regulatory processes, gaining a solid understanding of operational and regulatory dynamics. After an extensive period at Cantina Valpolicella Negrar and further managerial roles within leading local companies, he now takes on the position of Head of Oenology, with the aim of enhancing internal expertise and strengthening quality, control and production sustainability.

CANTINA VALPOLICELLA NEGRAR

Founded in 1933 by seven winegrowers determined to protect their work during a challenging period, the Cantina has remained faithful to its mission: safeguarding the territory, enhancing its identity and preserving its excellence. Today it produces around ten percent of all Amarone Classico in the appellation, confirming its central role in the story of Valpolicella. Cantina Valpolicella Negrar is the living expression of a collective history which, from 1933 to the present day, is renewed daily through the commitment of 245 winegrowers and a governance capable of embracing change without losing its identity.

With more than 140 hectares of certified organic vineyards, an annual production exceeding eight million bottles and a presence in sixty two countries, Cantina Valpolicella Negrar is today one of the most respected and recognized names in the Italian wine landscape.

Biondi-Santi presents new vintages, La Storica 1983, and the 5° edition of La Voce di Biondi-Santi

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“For Biondi-Santi, generations are fundamental”, says Giampiero Bertolini, CEO of the estate since 2018. “From the founder Clemente, to whom we owe the name Brunello, to Ferruccio Biondi-Santi, who, at the end of the 19th century, began producing wine with a pioneering vision of quality and longevity. From Tancredi, to whom we owe the legendary Riserva 1955 and the preservation of the estate’s historic cellar vault, to Dr Franco, the “gentleman of Brunello”, who introduced innovative winemaking techniques and carried out one of the earliest clonal selections of Sangiovese, naming the clone BBS11: Brunello Biondi-Santi 11. These generations have built and handed down enduring values that today allow us to look to the future with confidence, firmly rooted in our history”.

This progression and this consistency are reflected in the character of Biondi-Santi wines: in their freshness, in the iconic vineyards and in the distinctive practices that define daily work in the vineyard and in the cellar at Il Greppo. It is a transmission of knowledge and sensitivity that flows through time, renewing and strengthening itself with each passing generation.

“This is why we chose the word ‘Generations’ for the fifth edition of La Voce di Biondi-Santi,” continues Giampiero Bertolini. “And it is why we feel a responsibility to pass our passion to younger generations.”

In 2026, the estate’s cultural project draws on the talents of the Holden School of Writing in Turin, whose students were invited to interpret the emotion of Tenuta Greppo through the language of literature and the medium of voice. A gesture of contemporary patronage that has given life to five stories in the estate’s “virtual literary salon”, now available through the La Voce di Biondi-Santi podcast.

THE NEW VINTAGES

For Federico Radi, Technical Director of the estate, the word ‘Generations’ also evokes a concept deeply rooted in nature: “It suggests renewal and serves as a bridge across differences, because every generation, like every vintage, is unique”, he explains.

“What remains central at Biondi-Santi is stylistic and qualitative continuity: we aim to infuse into the wine the story of the vintage together with that of the estate. The ongoing massal selection allows us to preserve the DNA of Biondi-Santi, preserving the genetic heritage from which it all began”.  

  • Rosso di Montalcino is the gateway to the world of Biondi-Santi. A youthful Sangiovese, of great charm, conveys the full emotion of the estate. The 2023 growing year presented significant agronomic challenges, marked by notable temperature fluctuations and irregular rainfall. Nevertheless, it has given rise to an authentic and refined Rosso, expressing Sangiovese di Montalcino with immediacy and style, without sacrificing depth and identity.
  • Brunello di Montalcino 2020 is an impressive classic, revealing its finesse from the very first sip. It comes from a bright, sunny growing season with grapes of exceptional quality.

The year began with a mild winter and a cool spring, characterised by significant diurnal temperature variations and even a snowfall. After a rainy June, which ensured good groundwater reserves, the summer was hot and dry. Consistent day-night ranges supported the vines’ natural balance and contributed to the development of an intense, well-defined aromatic profile. Refreshing rainfall at the end of August led to perfect ripening in time for the harvest, which began on 9 September.

“On the palate, one perceives the elegance of the tannins and acidity: two elements that merge seamlessly, allowing the wine to unfold gracefully and linger. It is a contemplative wine” concludes Federico Radi “one that reveals itself over time.”

  • Brunello di Montalcino Riserva 2019, the 44° edition, is a profound wine born under the sign of great expectations. Not only because it is a Biondi-Santi Riserva, but also – as the Technical Director emphasises – “because it is the result of one of the finest growing years I have witnessed in my career: everything went exceptionally well. Well-distributed rainfall, balanced heat, perfect grapes. The wine embodies this harmony.” The harvest began on 14 September.

On the palate, the Riserva 2019 is precise and vibrant. Lively freshness accompanies very fine, perfectly integrated tannins. The structure is refined, never excessive, and the finish, long, pure and coherent, speaks of territory and time.

THE RELEASE OF ‘LA STORICA’ 1983

Every year, Biondi-Santi selects a Riserva from La Storica and releases it in extremely limited quantities. Brunello di Montalcino Riserva La Storica 1983 is a wine of extraordinary complexity, with silky tannins leading into a long, savoury and harmonious finish of great elegance and length. It demonstrates Biondi-Santi’s unique ability to age gracefully, offering today a profound, understated and authentic expression of what a historic Brunello represents.

LA VOCE DI BIONDI SANTI

La Voce di Biondi-Santi was first launched in 2022 as a cultural project that, each year, revolves around a keyword interpreting and narrating the Biondi-Santi universe. The chosen word becomes the guiding thread of a dialogue that takes wine lovers behind the scenes, through the voices of Giampiero Bertolini and Federico Radi.

Within the same virtual space, enthusiasts can also discover contributions from key opinion leaders in the sector. In addition, each year the keyword inspires original literary works by Italian and international authors, presented in audiobook format.

The words chosen in previous editions were: Balance (2022), Wonder (2023), Respect (2024) and Elegance (2025).

For 2026, the word is Generations, and the literary partner is the Holden School in Turin. Five students were invited to the estate to experience Tenuta Greppo and create five original and evocative stories.

All La Voce di Biondi-Santi content is available at biondisanti.it and collected in a dedicated WebApp, accessible via the special QR codes on the neck labels of the Brunello di Montalcino and Brunello di Montalcino Riserva bottles.

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