Category Archives: California Wines

Fred Brander – a Vinter of the Year

Pioneering winemaker Fred Brander is being honored as Vintner of the Year at the February 17, 2018, Santa Barbara Wine Auction. The biennial auction is a benefit for Direct Relief and is coordinated in part by the Santa Barbara Vintners Foundation. The foundation is the charitable arm of the Buellton-based trade association Santa Barbara Vintners.

Originally from Argentina, Brander grew up in Santa Barbara, and later earned a master’s degree in food science with an enology emphasis from University of California, Davis. He and his father established The Brander Vineyard when they purchased 40 acres in Los Olivos. They planted their first vineyard in 1975 and broke ground on their winery in 1979. Brander specializes in Bordeaux varietals, including sauvignon blanc and cabernet sauvignon.

Brander is known for his advocacy of Santa Barbara County wines. He spent nearly a decade working on the establishment of the Los Olivos District AVA. His petition to the federal government was approved in February 2016.

“Fred is one of the pioneers here. It’s wonderful to be able to honor someone who has been in the business as long as he has,” said Vintners Foundation Past President Frank Ostini. “He proved that Bordeaux varietals could grow in the Santa Ynez Valley and led the efforts to have the Los Olivos District AVA come into being. Plus, Fred is just a funny guy.”

 

 

 

Advertisements

California wines hit record high

 

The value of California wine shipments to the US market hit $34.1 billion in 2016, up 4.6% on the previous year and a record for the golden state’s winemakers.

The volume of shipments also increased by 2%, shipping an all-time high of 238 million cases to the US, as reported by the Wine Institute.

Overall, California wines in the US market have increased from 191 million cases shipped in 2006 to 238 million cases in 2016.

Much of this growth has been driven by an increase in population and a growing taste for wine among millennials, says Jon Moramarco, founder and managing partner of BW166, who purchased The Gomberg-Fredrikson Report last year.

California wines

“The growth trend has been driven by population, which is up more than 12% over the last decade, and by the fact that baby boomers, traditionally the large population segment of frequent wine consumers, have been joined by millennials aged 21-38 who are also driving the growth in wine consumption,” he said.

Moramarco pointed to the consolidation of both major retailers and distributors as a major trend in the US market, which is creating “fierce competition and crowded sales channels”.