Vineyards Magazine

With this donation, Ornellaia renews its commitment to the conservation of artistic heritage through the 18th edition of Vendemmia d’Artista, interpreted by Marina Abramović.

The charity auction for the 18th edition of Vendemmia d’Artista, organized by Bonhams, ended yesterday with exceptional results. Beginning in 2009, every year the project entrusts a contemporary artist with interpreting the character of the vintage. The online auction brought together wine and art collectors from around the world, who bid for unique lots created by Marina Abramović for Ornellaia Vendemmia d’Artista 2023 La Vitalità, including the only Salmanazar in the collection.

The proceeds from the auction, amounting to 300.000 dollars, will be donated in full by Ornellaia to the Solomon R. Guggenheim Foundation in support of the conservation and restoration programmes for the works featured in the exhibition Guggenheim Pop: 1960 to Now, scheduled to run from June 2026 to January 2027 at the Guggenheim Museum in New York.

“We are extremely proud of the result of this auction, which will contribute towards preserving this important artistic heritage and ensuring its accessibility for future generations,” explains Lamberto Frescobaldi, President of the Group, adding: “We are pleased that the outcome of this edition can once again support the activities of the Solomon R. Guggenheim Foundation, strengthening a collaboration based on the shared values of conservation and accessibility of art.” 

Now in its 18th edition, Vendemmia d’Artista represents a strong commitment to supporting the arts. Over the years, the project has involved outstanding international artists, each invited to interpret the character of the vintage through original works created to personalize the labels of bottles and large formats that are auctioned.

For the 2023 vintage, La Vitalità, Ornellaia collaborated with Marina Abramović, one of the most influential figures in contemporary art. Through her artistic intervention, Abramović offered a reflection on the concept of vital energy, translating into images and symbols the expressive force and dynamism that characterize the vintage. “Marina Abramović has beautifully conveyed the vitality and elegance of our wine through a captivating and engaging artistic interpretation. On behalf of Ornellaia and wine lovers around the world, I would like to thank her for her extraordinary inspiration and creation,” said Lamberto Frescobaldi.

The participation of wine and art collectors in the Vendemmia d’Artista charity auction further confirms the deep connection between these two worlds and, at the same time, a shared commitment to supporting culture.