Vineyards Magazine

The collective of Umbrian wineries will be present at the event with 45 exhibitors and an immersive concept dedicated to highlighting the value of Umbrian culture.
The new Pavilion D will host a programme of more than 40 events, offering a full exploration of the region’s wine scene through experiences, voices and styles that define its character.

An evocative and deeply identity driven concept: “Stili di Vite” is the core theme that conveys the graphic and symbolic essence of Umbria Top’s presence at Vinitaly 2026, the cooperative that brings together the finest Umbrian wine appellations from 12 to 15 April at the Verona Fair.

A project that goes beyond a simple trade exhibition and becomes a collective narrative of Umbrian culture, shaped by history, spirituality and contemporary life, of which wine is a powerful ambassador. The theme chosen for 2026 fits into a year of significant change and offers the opportunity to show the world how Umbrian wine is born from a system of values rooted in collaboration, identity and a sense of belonging. In this vision, style is not an aesthetic element but a cultural substance. It is the strength found in every grape cluster, in every production choice and in every bottle, becoming the distinctive mark of the Umbria of wine.

This year once again institutions, organisations and ambassadors that contribute through their work to promoting and enhancing the uniqueness of the region will be present. These include the Department for the PNRR, for agricultural and agri food policies, for mountain areas and inland areas, for parks and lakes, for tourism and sport, the Chamber of Commerce of Umbria and Promocamera Umbria, Assogal Umbria with its five Gal (Local Action Groups), and 3A Parco Tecnologico Agroalimentare dell’Umbria (the Agri Food Technology Park of Umbria).

The design and graphics of the Umbria Top exhibition space and of the new D pavilion that hosts the cooperative, both created by the designer Carlo Guttadauro, express a vision of space conceived as an immersive environment. Landscape imagery, portraits of prominent regional figures, tactile details and authorial words come together to shape an atmosphere that is both energising and contemplative.

The concept finds a powerful visual expression inside the pavilion, where the graphic “leporello” guides visitors along the entire perimeter of the exhibition space. The narrative unfolds through the fusion of different visual languages. Classical elements, rooted in painting and inspired by the artistic heritage of Umbria, intertwine with contemporary signs, creating a harmonious dialogue between past and present.

“For Umbria” states Simona Meloni, Regional Councillor for Agricultural and Agri food Policies “this is the edition of courageous choices and we have truly tried to go the extra mile, even in relation to the debates that arose around the location of the stand, ultimately deciding to participate independently. We have focused on the identity of our region, with our productions, our excellences, all our territories and with renewed leadership roles, while also remembering the eighth centenary of the death of Saint Francis to reaffirm Umbria as a land of peace and spirituality. We embraced the theme Stili di Vite to acknowledge the work of the people and all those who have elevated Umbrian wine. For this reason, on Monday 13th April we will honour extraordinary figures of the Umbria of wine, paying tribute to pioneers such as Arnaldo Caprai, Maria Grazia Lungarotti, Leonardo Zanchi and Luigi Barberani, who have recently passed away. Wine, like the agricultural sector as a whole, is going through a very difficult and complex moment. It was beginning to recover after Covid but now recent events that are disrupting geopolitics, such as the cost of raw materials and diesel, are putting severe strain on a sector already weakened by climate events. Yet we do not want to give up. We want to strongly demonstrate the presence and commitment of our institutions. We are also preparing new tenders for the OCM wine programme, for which we will provide some details shortly before Vinitaly, because we want to stand beside those who continue to invest in the world of wine, those who continue to build enterprises and those who remain committed to viticulture.”

“This is our seventeenth Vinitaly as Umbria Top and each time this event gathers energies and projects that are able to support the sector in its collective promotion” comments Massimo Sepiacci, President of Umbria Top Wines. “Moving from the historic Pavilion 2 to Pavilion D, where we will occupy as much as one thousand seven hundred square metres, is a new challenge in a period that is not easy for wine anywhere in the world. Nevertheless” continues Sepiacci “we believe that all the conditions are in place for an edition of outstanding quality for our region”.

“Stili di Vite” states Gioia Bacoccoli, coordinator of Umbria Top “takes shape as a layered narrative capable of offering multiple levels of interpretation. The vine represents first and foremost daily work, agricultural expertise and the continuity of the winemaking tradition. At the same time, the theme evokes the Umbrian way of life, characterised by balance, care, restraint and authenticity, values that become a model to be shared and promoted. Alongside this dimension lies a human and narrative one. The ‘lives’ are also those of the producers, the entrepreneurs and the figures who have contributed to building the prestige of Umbrian wine, as well as of the Umbrians who over time have left their mark on the world, from spirituality to art, from agriculture to culture.”

This narrative includes symbolic figures that strengthen the connection between territory, culture and vision. Oenological tradition finds a significant reference point in Zeffirino Faina, a key figure in the qualitative renewal of Umbrian wine, who played a decisive role in enhancing the reputation of Orvieto and of the entire region. Alongside him, the artistic dimension is embodied by Pietro Vannucci, known as Perugino, whose harmonious and luminous painting becomes a visual metaphor for the balance that also characterises the Umbrian landscape and its culture.

The project is further enriched by a strong symbolic dimension that evokes the deep spirituality of the region. The rose of Saint Rita becomes a symbol of hope and resilience, expressing how beauty can emerge from hardship, while the lily of Saint Clare conveys purity, essentiality and trust, values that also resonate with the production philosophy of Umbrian wineries. Alongside these symbols stands the figure of Saint Benedict of Norcia, with his vision of harmony between work and spirituality, and above all that of Saint Francis of Assisi, whose eight hundredth anniversary of death is being commemorated. His message of unity between humanity and nature, expressed in the Canticle of the Creatures, becomes the interpretative key of the entire project, restoring to wine its most authentic value: that of being an expression of nature and of a respectful relationship with it.

The presence of the 45 companies and the rich programme of events reinforce this collective vision, in which wine becomes a shared language and a means of connection with professionals, buyers and an international audience.

Co exhibitors in the Umbria area at the 2026 edition are: Agricola Mevante, Azienda Agricola Meazzi, Benedetti and Grigi, Blasi Cantina, Bocale, Cantina Baldassarri, Cantina Custodi, Cantina Semonte, Cantina Vetunna, Cantine Battisti, Cantine Etiche with Ruffo della Scaletta, Tenuta dei Mori, Santoiolo e Collespino Tenimenti, Castello di Corbara, Chiorri, Colle Uncinano, Consorzio di Tutela Vini Montefalco, Consorzio di Tutela Vini Torgiano, Consorzio di Tutela Vini Trasimeno, Di Filippo, Dionigi, Duca della Corgna Cantina del Trasimeno, Fattoria Le Poggette, Feudi Spada, Fongoli, Guerrini, La Madeleine, La Veneranda, Le Cimate, Moretti Omero, Morettini, Perticaia, Pucciarella, Rocca dei Fabbri, Roccafiore, Scacciadiavoli, Tenuta Bellafonte, Tenuta Casale Milli, Tenuta Il Botto, Tenuta Casale Milli, Terre Margaritelli, Terra Sapori Umbri, Todini, Tudernum and Valdangius. Also taking part are Assoprol, Movimento Turismo Vino Umbria and the Coordinamento Strade del Vino e dell’Olio dell’Umbria.

Throughout the duration of the event, the programme includes tastings, meetings and opportunities for discussion with professionals, buyers and wine enthusiasts, organised with the support of the Region of Umbria, the Department for Agricultural and Agri-food Policies, Tourism and the PNRR, the Chamber of Commerce of Umbria and Promocamera Umbria, Assogal Umbria with its five Gal (Local Action Groups), and 3A Parco Tecnologico Agroalimentare dell’Umbria (the Agri Food Technology Park of Umbria). Numerous tastings and in depth sessions will take place, creating a schedule of events designed to highlight the productions, stories, projects and people of Umbrian wine.

The new pavilion will also offer a lounge area reserved for content creators and influencers visiting the Fair. In Umbria they will find a kind of “social press room”, coordinated by wine communicator Luca dalla Regina.

The stand will be completed by two functional areas: the Tasting Area, dedicated to tastings and technical sessions, and the Events Area, intended for institutional appointments. A continuous programme of both wine and food experiences will accompany visitors and professionals throughout all four days of the fair.