Tenuta La Massa Giorgio Primo 2019 joins the prestigious Place de Bordeaux

Tenuta La Massa is pleased to announce that this coming September will see the launch of Giorgio Primo 2019 on the prestigious Place de Bordeaux, an achievement quite apropos, since the estate’s winegrowing philosophy has always reflected a French style and an international spirit. “A position on the Place de Bordeaux for our estate’s iconic wine, the quintessence of our winemaking approach, is an opportunity to distribute into markets worldwide and represents the fulfilment of a dream,” commented estate founder Giampaolo Motta. 

Tenuta La Massa is the story of one-man’s search for a terroir on a par with his passions for viticulture and winemaking. In Motta’s case, they were formed in France then definitively rooted in Italy, in Chianti’s Conca d’Oro in Panzano where he found, in 1992, his terra electa, where he grows the vines that make up the superb portfolio of Tenuta La Massa. Motta’s vision to produce an iconic wine and bring it to the Place de Bordeaux is to come true, giving the opportunity of gaining wider recognition for Giorgio Primo on the international ultra-premium wine stage. “La Place de Bordeaux is, by universal acknowledgement, the most prestigious marketplace and distribution network for world-class wines, with particular emphasis on rarities and wines coveted by collectors,” continued Motta. “It is supported by more than 300 négociants, who sell to more than 170 countries across the globe.” 

The first Tenuta La Massa wine to be distributed on Place de Bordeaux will be Giorgio Primo. This cuvée of Cabernet Sauvignon, Merlot, and Petit Verdot is the culmination of continuous, painstaking efforts to achieve perfection, both in vineyard management and in winemaking practices. 

Barre & Touton, long-established courtiers of the Place De Bordeaux, are convinced that the world’s finest wines have their place on La Place. To manage that segment, Barre & Touton established a branch, “Les Vins d’Ailleurs”, directed by Laurent Dufau, dedicated specifically to iconic wines from outside of Bordeaux. 

The launch of Giorgio Primo 2019 will be coordinated by Barre & Touton “Les Vins d’Ailleurs” and offered through a select group of négociants: La Bordelaise des Grands Vins, Crus et Domaines de France, Maison Descaves, Dubos, Joanne Rare Wines & Millesima. 

“We are delighted to be able to represent Giorgio Primo and the winemaking philosophy of Tenuta La Massa,” stated Dufau. “We are honoured to accompany Tenuta La Massa on this new adventure and to offer their wines to the world through Place de Bordeaux.” 

Giorgio Primo 2019, the fruit of years of study of the complex local terroir, is a blend of 55% Cabernet Sauvignon, 40% Merlot, and 5% Petit Verdot, which creates a complex, symphony of aromas in the glass. The vines are planted in schist clay, galestro marl and limestone creating distinctive wines that are a true reflection of the terroir. 

The 2019 growing year was characterised by normal weather and by groundwaterreserves that filled over the winter and spring, thus enabling the vines to cope with the summer heat. 

A warm summer with some rainfall, and a normal ripening curve, plus cooler temperatures during the harvest in late September, preserving the grapes’ crisp, elegant aromatics. “That courageous decision to await peak ripeness, the outstanding combination of temperatures and rainfall, and the excellent management of the macerations and maturations in oak,” commented Giampaolo Motta, “meant that we have delivered beautifully balanced wines with exceptional polyphenol concentrations. Both elegance and power, which combines with a superb and savoury finish, the generous gift of our soils.”
A wine, that reflects the land and the interpretation of man. 


In 1992, Giampaolo Motta, Neapolitan by birth but Tuscan by adoption, encountered La Massa, and that moment formed an indissoluble bond between the man and his terroir. The estate, lying in the magnificent Conca d’Oro of Panzano, in the heart of Chianti Classico, boasts 25 hectares of southwest-facing vineyards. In the 1990s, he initiated a lengthy vineyard restoration project and in-depth terroir research, in an effort to give shape to his dream through his wines: Giorgio Primo, Carla 6, and La Massa. The viticultural and oenological pathways La Massa adopted “break” with traditional Tuscan practices, and the sapient hand of the winemaker ensures that the wines convey the interpretive force of the estate soils. La Massa, the first wine produced, is representative of the emphatic character of a rugged area like Panzano, but at the same time it displays the elegant oenological personality of its creator-winemaker. Next is Carla 6, dedicated to daughter Carla and made with grapes from vineyard parcel 6; a monovarietal Sangiovese, it pays tribute to the grape that embodies Tuscany. Giorgio Primo, named after his grandfather & his son, is a cuvée of Cabernet Sauvignon, Merlot, and Petit Verdot that synthesises the estate as well as its uninterrupted, near-obsessive striving for perfection, both in the vineyards and in the winecellar. 

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