Ornellaia & Masseto CEO Giovanni Geddes da Filicaja announces a new Sales and Marketing Director

Today, Giovanni Geddes da Filicaja, CEO of both the Ornellaia and Masseto estates, announced a change in the management team for the two wineries. Vianney Gravereaux will join the team as Sales and Marketing Director alongside Axel Heinz, Estate Director, as of 1 April 2021. Tim Banks, who has held the position to date, will return to France, where he will continue to work in the wine world.

After nine years of close collaboration, Tim Banks receives a warm farewell: “I thank Tim personally for his professional contribution to the company’s success as well as his personal contribution in forming a team and relations, for which he will not be forgotten easily,” confirms Giovanni Geddes. “At the same time, I am delighted to continue this journey with Vianney. I’m certain that we will achieve new goals together.”

Vianney Gravereaux, French by birth but multilingual by vocation, has vast international experience in the fine wine world, which he honed while working for globally renowned brands such as Philipponnat, Salon and Peugeot Saveurs. Formerly International Sales Manager for Masseto, Gravereaux was asked to take on the new role, an offer which he has enthusiastically embraced: “When I visited Ornellaia a few years ago, I was astounded by the exceptional quality of the wines and the place where they are made. I never thought that I would become part of the impressive Masseto team in 2020 and that, only a year later, I would have been offered the role of Sales and Marketing Director for both estates. Continuing the work carried out by Tim Banks will be an exciting challenge, which I cannot wait to begin.”

Ornellaia’s current team consists of winemaker Olga Fusari and Brand Manager Greta Roscioni; Eleonora Marconi and Susanne Weber hold these positions respectively at Masseto. Elena Oprea is the Communications Manager across both brands.

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