Vineyards Magazine

Ornellaia Vendemmia d’Artista project continues to support the Solomon R. Guggenheim Foundation and Museum.

This year’s Vendemmia d’Artista project is concluding with a donation in favour of the Solomon R. Guggenheim Foundation. Ornellaia estate, with the support of the charity auction organised by Sotheby’s, has donated 325.000 dollars to the Mind’s Eye program, which increases accessibility to art for people who are blind or have low vision through multisensory exploration.  

A series of large formats of Ornellaia Vendemmia d’Artista 2021 La Generosità created by Marinella Senatore, have been sold during a dedicated charity auction organized by Sotheby’s. The Italian artist has used the language of collages and light to interpret the character of the 2021 vintage.

She says: “The sense of care and belonging that is implicit in generosity is the bedrock of what becomes cohabitation. Generosity and cooperation, coexistence and, lastly, participation: these have always been the core concepts of my research. For the labels”, she continues, “I used the collage technique that I love so much and that enables me to organize many details, images, energy flows and thoughts on a piece of paper. The labels were conceived as a set of collages, which describes the land, the generosity of its traits, and the relationship between the land, energy and human beings.”

The President Lamberto Frescobaldi remarks “I would like to thank both Sotheby’s, which has been a partner of this project for years, and all the collectors who took part in the auction. We are proud to support Mind’s Eye and to see this project grow year after year, involving more and more people from all over the world.”

Mind’s Eye program is now active in the Guggenheim museums in Venice, New York and Bilbao. Cyra Levenson, Deputy Director, Education and Public Engagement, Solomon R. Guggenheim Museum, explains: “With Ornellaia’s Global Partnership and support, the Mind’s Eye program is now an international initiative, providing a way to experience the Guggenheim’s one-of-a-kind architectural sites and inspiring collections in the digital space for anyone anywhere. “

Art and wine share a multi-sensorial experience. By donating the funds raised by Vendemmia d’Artista to the Mind’s Eye program, Ornellaia underlines the shared value and importance of having an active stakeholder in today’s cultural and social community.