ORNELLAIA VENDEMMIA D’ARTISTA

“Il Vigore” 2019
THE ONLINE FINE WINE AUCTION HAS FINISHED.
DESIGNED BY ARTISTS NATHALIE DJURBERG AND HANS BERG, THE FINAL AMOUNT RAISED WAS
$ 302,000
All the profits have been given to the Solomon R. Guggenheim Foundation for the Mind’s Eye program.
The online auction of Vendemmia d’Artista 2019: Il Vigore, hosted by Sotheby’s, finished yesterday. The fine bottles of wine, which were designed this year by Swedish artists Nathalie Djurberg and Hans Berg, were allocated to art and wine collectors, raising a final amount of $ 302,000. The profits from the auction will be given to the Solomon R. Guggenheim Foundation to further the important endeavours of the Mind’s Eye program.
On announcing the results of the auction for this fourteenth edition of Vendemmia d’Artista, the CEO of Ornellaia, Giovanni Geddes da Filicaja, communicated his pleasure of having renewed the partnership with the Guggenheim Museum for another three years. “We are very enthusiastic about continuing to support the development of this special project that we believe in. Since the beginning, we wanted Mind’s Eye to be able to develop and become available to a vast audience from different places around the world. This global vision has now developed even more, ensuring that the program has become a feature of all the Guggenheim museums, in New York, Venice and Bilbao.”
Mind’s Eye is more than a mere experience; it is a set of tools capable of broadening accessibility to art through the use of the senses. As Richard Armstrong, Director of Solomon R. Guggenheim Foundation and Museum, explains: “With Ornellaia’s continued support, we will expand the Mind’s Eye programs to a global audience with a focus on developing the verbal descriptions in all our museums. Next year, we will produce content for the Peggy Guggenheim Collection with translations in several languages. Furthermore, we will continue the events in New York and the online programs, which will be available internationally. Looking towards 2023, thanks to the auction profits, we will concentrate on creating Mind’s Eye content for the Guggenheim Museum Bilbao. These projects will continue in 2024 to expand the program, increasing the resources and the audience.”
Wine, like art, transcends words and, through the senses, the use of an emotional language takes on a universal value. The interpretation of the vintage was entrusted to the creativity of Swedish artists Nathalie Djurberg and Hans Berg. The themes of metamorphosis and the constantly evolving cycles of nature and its driving force form the core of the work, providing the perfect canvas for the artists of the fourteenth edition of Vendemmia d’Artista to interpret the theme of “Vigore” through art. The precious lots provided for the auction included 9 six-litre Imperial and the only nine-litre Salmanazar of Ornellaia Vendemmia d’Artista 2019, whereby the evolution of the concept of the relationship between humans and the earth is expressed through the sculptures.