THE MASSETO WINERY UNVEILED

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An architectural masterpiece quarried from the blue clay

 

Carved deep into the ancient blue clay that underpins the vineyard, the Masseto winery is a physical and symbolic tribute to the Estate’s history and rapid evolution from intuition about the hidden potential of a vineyard site, to internationally acclaimed wine.

‘The Winery is a tribute to the past, present and future of Masseto. It celebrates the incredible story of a wine that was never meant to exist,’ said Masseto CEO, Giovanni Geddes da Filicaja. ‘Years of planning and effort have been dedicated to building the right home for Masseto. One that consolidates three decades of experience, where every aspect has been designed to meet the winemaking team’s highly detailed requirements.

Technical facilities in the subterranean building, reminiscent of a sacred temple, have been stripped back to low-impact basics. ‘Nothing is missing, and there is no more than necessary,’ said Masseto Estate Director, Axel Heinz. He stressed that winemaking at Masseto, which balances austerity, modernity and tradition, will remain unchanged. ‘Our wine making is about reducing the process, reducing intervention, with a ‘less is more’ philosophy.’

Designed by architects Hikaru Mori and Maurizio Zito of the ZitoMori Studio, the building represents and reinforces Masseto’s discreet but powerful identity. Above ground, only the low lines of the grape reception area and the restored Masseto House emerge from the hill.

Built to incorporate a gravity flow winemaking process, and benefiting from the blue clay’s natural insulation, the structure is symbiotic with the hills and vineyard that surround it. The architects called their underground design concept, The Quarry. ‘To represent the effort required to produce the wine made here, we created a series of spaces – not by construction, but by extraction from the hill’s monolithic mass. The diverse internal volumes, heights and levels are reminiscent of a gold mine as it follows seams of precious metal to the core,’ said Japanese-born architect Hikaru Mori.

Cast-in-place concrete was used for the winery’s architectural framework. Inside, clean lines of glass and steel predominate, balanced by rows of oak barrels. Textured and scored surfaces throughout are a reminder of the extractive construction process, while openings in the walls frame vertical profiles of the vineyard’s inimitable blue clay terroir.

At the very heart of the structure lies the Estate’s wine vault, Masseto Caveau. Bottles of every vintage since 1986 are preserved here, in perfect cellaring conditions, each suspended in its own stainless-steel mesh cradle. There could be no better physical manifestation of the Estate’s history.

The 2018 vintage is the first to be vinified in the Winery, by recently appointed cellar master, Eleonora Marconi.

Masseto, located on the Tuscan coast close to the small village of Bolgheri, is a wine that was never meant to exist. The potential of the slope where the vineyard now sits was finally seen in the 1980’s, when, against all odds, advice and local tradition, the first vines were planted. Intuition paid off. The blue clay, cooling coastal breezes and abundant refracted light from the Tyrrhenian Sea all contribute to Masseto’s intriguing combination of power, elegance and complexity. Masseto has received international acclaim since its birth in 1986. The Estate is controlled by the Frescobaldi Family Group.

 

 

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