Vineyards Magazine

An important milestone in promoting quality: Mionetto’s renowned Luxury Collection is now available in supermarkets with Valdobbiadene Prosecco Superiore DOCG Extra Dry.

This first reference will be followed by other sparkling wines, including Valdobbiadene Superiore di Cartizze DOCG Dry and Valdobbiadene Prosecco Superiore DOCG Rive di S. Stefano Brut, which will complement the line to offer an increasingly complete and prestigious range in the retail channel.

Valdobbiadene Prosecco Superiore DOCG Extra Dry, the flagship of the collection, is the result of refined grapes from the hilly areas of the Prosecco Superiore DOCG region, which give it unmistakable aromas and flavours of apple, acacia flowers and wisteria. With a pale straw yellow colour, it stands out for its harmony and elegance and its fine, persistent perlage. Extremely versatile, it is suitable for a wide range of occasions and pairings.

For Mionetto, this sparkling wine represents the highest expression of the Prosecco Superiore DOCG territory, where the winery has been based since 1887, combining excellent quality with a refined and elegant design inspired by the tradition of Venetian master glassmakers. A project that tells the story of the winemaking excellence of its land of origin and the world-renowned art of glassmaking.

The refined texture, 3D embossed logo, orange capsule and foil crest contribute to the prestige, recognisability and consistency with the brand’s visual identity. The packaging is designed to consolidate and elevate Mionetto’s presence on the shelf, conveying the high quality of the product at first glance.

‘With the introduction of Valdobbiadene DOCG into our collection of wines of the highest stylistic expression, we want to offer consumers an even richer drinking experience, one that best expresses the values of authenticity, elegance and quality that have always distinguished Mionetto,’ says Paolo Bogoni, Chief Marketing Officer and Management Board Executive. ‘It is a step that allows us to promote the territory and tradition with a super-premium positioning on the shelf.’

With this new addition, Mionetto once again confirms its ability to convey a message of quality and superior style in the world of sparkling wines.