Valdobbiadene | Vineyards Magazine

New look for Mionetto Valdobbiadene Prosecco Superiore DOCG

Posted on July 23, 2025 by brusselsdiplomatic Leave a comment

An important milestone in promoting quality: Mionetto’s renowned Luxury Collection is now available in supermarkets with Valdobbiadene Prosecco Superiore DOCG Extra Dry.

This first reference will be followed by other sparkling wines, including Valdobbiadene Superiore di Cartizze DOCG Dry and Valdobbiadene Prosecco Superiore DOCG Rive di S. Stefano Brut, which will complement the line to offer an increasingly complete and prestigious range in the retail channel.

Valdobbiadene Prosecco Superiore DOCG Extra Dry, the flagship of the collection, is the result of refined grapes from the hilly areas of the Prosecco Superiore DOCG region, which give it unmistakable aromas and flavours of apple, acacia flowers and wisteria. With a pale straw yellow colour, it stands out for its harmony and elegance and its fine, persistent perlage. Extremely versatile, it is suitable for a wide range of occasions and pairings.

For Mionetto, this sparkling wine represents the highest expression of the Prosecco Superiore DOCG territory, where the winery has been based since 1887, combining excellent quality with a refined and elegant design inspired by the tradition of Venetian master glassmakers. A project that tells the story of the winemaking excellence of its land of origin and the world-renowned art of glassmaking.

The refined texture, 3D embossed logo, orange capsule and foil crest contribute to the prestige, recognisability and consistency with the brand’s visual identity. The packaging is designed to consolidate and elevate Mionetto’s presence on the shelf, conveying the high quality of the product at first glance.

‘With the introduction of Valdobbiadene DOCG into our collection of wines of the highest stylistic expression, we want to offer consumers an even richer drinking experience, one that best expresses the values of authenticity, elegance and quality that have always distinguished Mionetto,’ says Paolo Bogoni, Chief Marketing Officer and Management Board Executive. ‘It is a step that allows us to promote the territory and tradition with a super-premium positioning on the shelf.’

With this new addition, Mionetto once again confirms its ability to convey a message of quality and superior style in the world of sparkling wines.

PROSECCO, A DECISIVE STEP TOWARDS UNESCO WORLD HERITAGE RECOGNITION

Posted on August 3, 2012 by VinoeStile

4 partners launch a committee to promote the application of Conegliano Valdobbiadene Prosecco Superiore to obtain the recognition as World Heritage Site.

The meeting with the different partners.
picture: Henry BORZI

The official inauguration of the Committee for the nomination hills of Conegliano Valdobbiadene Prosecco Superiore as site of world heritage at UNESCO took place on wednesday july 25th at Villa Brandolini in Solighetto (Treviso). The presentation was made by by the Consorzio for the Protection of Conegliano and Valdobbiadene Prosecco Superiore, the Province of Treviso, IPA and the Chamber of Commerce. The common objective of the project is to get the Unesco World Heritage recognition and, more generally, to give greater visibility to the hills of Prosecco Superiore and its vineyards, places that have inspired the poet of the countryside Andrea Zanzotto in his writings, and those in which walked and meditated Toniolo, an eminent sociologist recently beatified by Pope Benedict XVI.

A decisive step

During the press conference, the four organizations have signed a memorandum of understanding establishing the constitution of the committee which will now take a strategic role. A decisive step will now be made as the committee is established: the preparation of the technical file including the documentation that will give strong arguments for the application to obtain the listing of the hills of Conegliano Valdobbiadene as part of World Heritage Sites.

The technical file will explain in detail the reasons for the nomination which reside primarily in the ancient history of the area and which shows a stunning landscape where the man with his own work has embroidered with vineyards, creating a real unique and hilly landscape. We can’t forget the presence on the territory of renowned artists as GianBattista Cima, one of the great Venetian painters of Landscape. In these hills the ancient tradition of viticulture has been married to the culture of the sparkling wine, thanks to the foundation in 1876 of the first italian enologic school in Conegliano . A perfect combination that gave rise to one of the wines that represent the pride of Italy: the Conegliano Valdobbiadene Prosecco Superiore, today certainly among the most famous sparkling wines in the world. The UNESCO project, not only represents an extraordinary opportunity to promote tourism in the area but also an opportunity to preserve the hills of Conegliano Valdobbiadene through a sustainable land use, protecting the environment from degradation and promoting its enhancement.