Tag Archives: Mind’s Eye” programme

ORNELLAIA VENDEMMIA D’ARTISTA: ONLINE AUCTION OF SPECIAL BOTTLES DESIGNED BY SHIRIN NESHAT

 

From 29 August to 13 September, 11 valuable lots of Ornellaia Vendemmia d’Artista 2016 “La Tensione” will go under the auctioneer’s hammer online, with the profits donated to expand the Solomon R. Guggenheim Foundation’s “Mind’s Eye” programme.

 

The online auction of the valuable bottles of Ornellaia Vendemmia d’Artista 2016 designed by renowned artist Shirin Neshat, begins today.

 

To mark the eleventh edition of Ornellaia Vendemmia d’Artista, the American artist of Iranian origin, Shirin Neshat, has interpreted the vintage character of Ornellaia 2016 – “La Tensione.” With her destabilising and poetic visual language, the photographer, video artist, and director alludes to the strength and dynamism of this vintage using the verses of the illustrious 11th century Persian poet, Omar Khayyām. These works of art will be auctioned off online at Sotheby’s from 29 August to 13 September. Collectors from all over the world can vie to take home a work of art and a wine of exceptional value, while displaying a gesture of outstanding generosity. The profits from the auction will be donated to the Solomon R. Guggenheim Foundation to support the innovative “Mind’s Eye” programme.

 

“Over the past ten years,” explains Ornellaia’s CEO, Giovanni Geddes da Filicaia, “Ornellaia has donated over two million dollars to different institutions in the art world: from the Whitney Museum in New York to the Neue National Galerie in Berlin, from the Fondation Beyeler in Basel to the Royal Opera House in London and the H2 Foundation in Hong Kong and Shanghai. Beginning in 2019, we wanted to contribute to the development of artistic perception for the blind or low-vision persons, and therefore we decided to become a supporter of the Solomon R. Guggenheim Foundation’s Mind’s Eye programme.”

 

This sponsorship and the end of the auction will be celebrated with an exclusive gala event taking place at the Peggy Guggenheim Collection in the spectacular Palazzo Venier dei Leoni, overlooking the Grand Canal in Venice.

 

The international auction is open to the public; anyone can place a bid by simply registering at http://www.sothebys.com/ornellaia. The profits from the online auction will be announced at 8 p.m. on 13 September at the Peggy Guggenheim Collection in Venice.

“Sotheby’s Wine is proud to participate in the eleventh edition of Ornellaia’s superb Vendemmia d’Artista art program. We have enjoyed incredibly special events in New York (2010 & 2017), Hong Kong (2012), London (2013 & 2018), Toronto (2014), Basel (2015) and Los Angeles (2016), each of which was wholly unique and exciting, in the same way that every vintage has its own distinct character. These unique large-format bottles will find homes in new cellars and will always remind their new owners of the joys of bringing wine, food, art and friendship together.” Jamie Ritchie, Worldwide Head, Sotheby’s Wine

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The “Mind’s Eye” programme created by the Guggenheim education department, helps blind and low vision persons experience art by using all the senses. This encourages the development of creative expressions, emotional connections and memories, the perception of which lasts over time. As in art, the appreciation of great wines also requires the involvement of all the senses. It is precisely this idea that prompted Ornellaia to support the growth of this particular programme.

The donations collected through Ornellaia Vendemmia d’Artista will allow the Solomon R. Guggenheim Foundation to further develop the activities of the “Mind’s Eye” programme with the aim of extending the model to other art institutions, ensuring its excellence in favour of blind and low vision people all over the world.