Pascale Marthine Tayou interprets the character of Ornellaia 2022 “La Determinazione”
From June 12 to 24, 2025, storied auction house Bonhams will hold an online auction of large-format Vendemmia d’Artista 2022 “La Determinazione” bottles. Ornellaia has pledge its proceeds to support the Solomon R. Guggenheim Foundation to restore artworks for upcoming exhibition.
Internationally renowned Cameroonian artist Pascale Marthine Tayou was chosen to interpret the vintage character, “La Determinazione” (Determination), of Ornellaia 2022 for the 17th edition of the Vendemmia d’Artista project.

With the labels designed by Pascal Marthine Tayou to celebrate Ornellaia 2022 “La Determinazione”, the artist remains faithful to his practice that is intrinsically linked with the materiality of colour and the joy of living. His oeuvre stands out for its diversity, unrestricted by a single medium or a particular set of themes. For Ornellaia 2022 “La Determinazione”, the artist focused on the life cycle of the plant, starting with the seed, its germination and resilience in adapting to the climate in order to flower and bear fruit.
For the 750ml label, the artist created a design based on concentric circles formed by a series of signs of different colors. They represent the energy generated by the union of many individual elements when they form a single whole.
For the Double Magnums, Pascal Marthine Tayou took a photograph that depicts a plant growing in a desert area, emerging through the cracks in the soil. Each label is unique, like a sequence that shows the various stages of the plant as it manages to sprout with determination. Meanwhile, the 10 Imperials (6 litre) and the sole Salmanazar (9 litre) become sculptures in their own right with textile artworks reclaimed from recycled materials forming uniquely crafted colorful patchwork cases.

As Pascale Marthine Tayou explains, “I went looking for things deep inside myself that could be in line with the idea of a plant’s lifecycle. For example, I came across a plant that had grown on a stone and had succeeded in flowering. In a way, it became a symbol of what I wanted to express in my research.” He continues: “You have people who live and work together and aim to shape the world in their own way. That’s where I saw the most fundamental meaning: the courage to reach your goals. That’s where wine plays a part, bringing special music to the phenomenon of binding people together. For me, determination is a form of commitment and courage. It could even be related to resilience and resistance. Artistically, I was in a determined mental state, so I used materials and a technique that would push me to focus on their repetition as I was seeking some kind of poetry. I wanted to consider determination from the point of view of the relationship between humans and nature, and the environment in its broadest sense.”
“It moved me to see the way in which Pascal Marthine Tayou had interpreted the vintage character La Determinazione,” remarks Lamberto Frescobaldi, President of the group. “His art demonstrates how courage and resilience always bring joy within reach. His vision remains close to the wine world where the ties between humans and nature form the basis of everything we do.”
Fourteen rare lots, including the Imperials and the sole Salmanazar, hand-signed by Pascale Marthine Tayou will be sold by Bonhams, one of the world’s oldest privately owned auctioneers. The online auction will be held at www.bonhams.com/ornellaia between June 12 to 24, 2025 and will close at 7pm GMT.
In a continuation of the existing seven-year partnership, Ornellaia has pledged its proceeds to support the Solomon R. Guggenheim Foundation for the upcoming exhibition titled Collection in Focus|Modern European Currents, at Guggenheim New York opening July 2025. The funds are intended to assist with the conservation treatment and in-depth analysis of select collection works included in the upcoming Guggenheim exhibition.
