ExpoVinis Brasil 21st edition
Between June 6 and 8, 2017, São Paulo (SP) will host the 21st edition of ExpoVinis Brasil, considered the main meeting of wines in Latin America, with more than 400 exhibiting brands. They are red, white, rosé and sparkling, with three days of intense programming for professionals and drinkers. In addition to tastings, the fair promotes business roundtables, lectures and special events, conducted by professionals who are a reference in the market.
Brazil, Chile, Portugal and Argentina are some of the countries that have already confirmed their presence at ExpoVinis, where they will present their trends in consumption and production. Important associations, such as the Brazilian Wine Institute (Ibravin) and Wines of Chile, will organize the participation of wineries representing their terroirs. The visitor will be able to make a true return to the world of wine through their glasses, as well as close deals with some of the main players in the segment.
The first two days of ExpoVinis Brasil will be dedicated to the discussion of current events in wine production and marketing. To do so, it will bring renowned international critic Luis Gutiérrez (photo), who is part of the group of tasters of the magazine The Wine Advocate, signed by Robert Parker, maximum reference in the world of wine.
On June 6, Tuesday, Luis Gutiérrez speaks on the theme ‘The Rumors of the World Wine Industry in the Post-Robert Parker Era – How will the scoring scales and their influence on the wine market in Brazil be reconfigured’. Also will be discussed by market experts ‘Organic Wines and Biodynamic Production’, the ‘Trends and Perspectives of Chilean Wine’ and ‘The Diversity of Brazilian Wine Regions’.
On Wednesday, June 7, the Fórum ExpoVinis will be dedicated to importers, restaurants and retailers. Ari Gorenstein, CEO of the online store Evino, will address ‘E-Commerce in the Wine Sector and Loyalty Programs’. With focus on restaurants, ‘Innovation in Wine Chart Composition – How Great Sommeliers Compose Their Letters’ is the theme of the sommeliers John Pichetti’s lecture, restaurant D.O.M., and Thiago Locatelli, Varanda Grill.
Jorge Lucki, consultant at ExpoVinis Brazil and one of the most renowned wine columnists in the country, will talk about ‘Harmonizations of classic and daring wines’. Then, the sommelier Gabriela Bigarelli presents the theme ‘Improving the Relationship with Importers – Price and Tax Management’. ‘Trends in Wine Bar Allied to Good Food’ is the talk of Rafael Ilan, a member of the Bardega Wine Bar.
The Fórum ExpoVinis will conclude with the discussions on wine retail: how to work wine in a scenario of economic instability, portfolio diversification, how to increase retail profitability through direct import and the price ratio of imported and national wines.
The complete grid with the schedules and all themes will be announced shortly in www.expovinis.com.br.