BELGIAN BEER EXPERIENCE PROJECT AT BRUSSELS STOCK EXCHANGE IN 2018
The City of Brussels approved the idea of establishing a temple dedicated to belgian beers at the previous Brussels stock exchange “La bourse”.
Failing to be recognized intangible cultural heritage of humanity by UNESCO, one of our national treasures will soon have its temple: beer. It will be a public/private cooperation between the City of Brussels, the Government of the Brussels-Capital Region and the federation of belgian brewers to make discover the belgian cultural beer traditions.
Philippe Close, alderman for tourism, expects over 400000 visitors a year, the temple will become among the five most touristic attractions of the City. The temple for belgian beers will present in a recreative and educational way to this national symbol: beer !
The project will be based on the experience of the brewers to make discover belgian beers and all the culture of the brewing world. The visit will generate both curiosity and the senses of visitors, polls of intentions have already been made and are very positives.
The belgian brewers federation director, Sven Gatz, saying: “nevertheless maintaining the international reputation of our country, is added the will to strengthen our image of expertise in the brewing industry. Then, as well belgians as tourists will discover the sector of belgian beers in an emblematic neighbourhood in the historical center of Brussels.”
Even the Ministry for Budget and Finance of the Brussels-Capital Region invests in a feasibility study dedicated to this project. The brewing world will be discovered in all its culture, diversity and history.
More details on this project from these three partners will be announced in september.
To be discovered…