Tag Archives: wines

Vinitaly 2015, a model for wine promotion between business and product culture #business #vinitaly #wine #italy

 «Today we can present a fundamental appointment for the Italian system since Vinitaly represents the entirety of Italy’s wine experience all over the world. Verona will provide an occasion to take stock of what has been done by the Government to simplify bureaucracy and promote the internationalisation of companies, as well as to launch new objectives going beyond Expo 2015, including the consolidated law on wine, with a focus on reorganization of the sector».
The press conference presenting the 49th Vinitaly (22-25 March 2015) held yesterday in Rome at the Auditorium Via Veneto so heard Agriculture Minister Maurizio Martina re-launch the Government’s commitment to support Italian wine and the validity of the collaboration with Veronafiere to implement economic development policies and promote Made in Italy on international markets.
«We are aware of the role acknowledged to us by companies and institutions», – said Ettore Riello, President of Veronafiere, – «as a platform of services for business internationalisation. It is with this commitment that we are working to achieve the goal launched last year by Prime Minister Matteo Renzi during his visit to Vinitaly to increase wine exports by 50% by 2020».
«In keeping with the b2b identity of the exhibition,» explained Giovanni Mantovani, CEO & Director General of Veronafiere, «Vinitaly 2015 will bring to fruition the intense incoming activities we have created and enhanced with the important support of the Ministry for Economic Development and the Italian Trade Agency–ICE – as well as the Ministry of Agriculture. Joining forces in this way has enabled us to involve buyers and delegations of selected operators from around the world, with an increase of 34% in the financial investment compared to last year»
2014 was a difficult year for various international situations but the sentiment of companies is positive – as emerges from a Vinitaly survey involving 30 of Italy’s most important wine realities. This is a “scientifically unrepresentative” but undoubtedly significant panel in terms of business dynamism and overall turnover coming to approximately 2 billion euros. It appears that 2014 saw growth in revenue by Italian wine cellars of 5% compared to 2013 and, importantly, 55% expresses confidence for 2015; 35% in these first two months of the year has already achieved positive feedback and 5% envisage a very positive year. «We have learnt that it is difficult to make forecasts in times such as these and that numbers change quickly, especially in the light of sudden and unpredictable changes in international geo-political frameworks that can have direct effects on the sector, yet there is no doubt,» as Mantovani concluded, that the Italian wine sector is highlighting all its liveliness and capacity for growth».
The 49th Vinitaly has been specifically designed to help producers and operators expand currently emerging opportunities and also create new ones. B2b meetings have been organised between buyers, guest delegations and exhibitors within the scope of the International Buyers Lounge. A major convention – requested by tutelage consortia, wine-makers and other realities in the sector – will analyse ITTP talks (Transatlantic Trade and Investment Partnership with the United States). This will be joined by focus meetings discussing Hong Kong, China, USA, Russia, Brazil and Australia.
Confidence in the quality of initiatives at Vinitaly is confirmed by figures consolidating attendance by more than 4,000 exhibitors and display area bookings of more than 91,000 square metres – which leap to 100,000 with Sol&Agrifood and Enolitech, respectively the quality agro-food event (with the section dedicated to olive oil organised in collaboration with Unaprol) and the technical show for wine and olive oil production systems scheduled at the same time.
Major events during Vinitaly include OperaWine scheduled on 21 March in collaboration with the authoritative American magazine Wine Spectator and, 16-20 March in Verona, the first certification course for specialists in Italian wine. This is an innovative initiative set in motion by VIA-Vinitaly International Academy (the Vinitaly International educational project with the scientific direction of Ian D’Agata), which, after a final exam, will issue two types of certificate: Italian Wine Ambassador (IWA) and Italian Wine Expert (IWE). Fifty highly professional candidates from the sector (managers of several major international hotel chains, journalists, Masters of Wine) will take part from China, United States, Australia, Austria, Brazil, Canada, Korea, France, Germany, Hong Kong, Netherlands, Russia, Singapore, United Kingdom and Ukraine. VIA is also organising three Master Classes+ during Vinitaly, not only involving Italian wines. Collaboration with Ismea includes a convention on craft wines, another great wealth in Italian wine-making.
Vinitaly will also host the official presentation of Vino – A taste of Italy – the Wine Pavilion set up inside the Italy Pavilion at the Universal Exposition in Milan, organized by Veronafiere-Vinitaly on the invitation of the Ministry of Agriculture, Padiglione Italia and Expo 2015 SpA. «I am indeed extremely grateful for the work carried out by Veronafiere.» – said Minister Martina at the end of the Press Conference, – «as well as its efforts as the country prepares for Expo 2015».
Antonio Gala


Romania, a great country of wines #romania #wines


Romania is definitely a great country of wines.  At the heart of the Carpathian Mountains have always been great and extensive plantings of vines. Romania is among the 15 largest producers of wine with eight wine regions and is 6th class in Europe, after France, Italy, Spain, Germany and Portugal. Romania also ranks 5th among European wine countries, with an area of ​​183 400 hectares of vines in 2010.

Romanian wine, even if it is sweet, dry, semi-dry or semi-sweet still has a certain charm that is enjoyed not only by Romanians but also by the wine lovers around the world. The country has indigenous varieties which distinguish as Feteasca Neagra (red) and dried plum taste or Feteasca Alba and Tamaioasa (white). The cellars “Beciul Domnesc” are the largest wine cellar in Romania, with a collection of over 100,000 bottles, the oldest of which dates to 1949. Although it seems hard to believe, Romanian’s wines are appreciated and are purchased by foreign investors.

In the evolution in recent years, the wine market in Romania is surprising, because it has evolved better than other economic sectors. Factors that have contributed to this situation are numerous, for example the development of retail, the appearance of the Internet, foreign investment in the area. Over the past 25 years, the Romanian wine has developed in several stages: the wines, brands, assortments ,. This has directly influenced the preferences of Romanian consumers and revolutionized the tastes and dictated the trends.



The italian autonomous region FRIULI VENEZIA GIULIA is a land of exceptional flavors at the crossroad of Italy, Slovenia (then the former Austro-Hungarian Empire), Austria, the Mediterranean see and the Adriatic). It has nice cities like Trieste and Udine and a huge historical heritage.

On 19 November, in Brussels the Friuli Venezia Giulia  showed its best assets to a selected audience. A great masterclass was led by two experts: Walter Filiputti, a famous italian journalist and the belgian wine journalist Marc Vanhellemont  (In Vino Veritas). They  presented  traditional grape sorts of the region as Ribolla gialla, Pignolo, RefoscoMalvasia istriana,  Schiopettino, Friulano, Ramandolo and others. 5 wines were tasted (1 spumante, 1 white, 1 red, 2 sweet wines), first alone and then in the middle of a beautiful wine-food pairing with prosciutto San Daniele hams DOC and delicious cheeses.

Then the representatives of the Chamber of Commerce of Udine and ICE have received a wider audience for a walking dinner which allowed everyone to discover the specialties of Friuli-Venezia Giulia prepared by four chefs::

– From VITELLO D`ORO restaurant, slice of swordfish, fresh tomatoes, basil and buffalo mozzarella from     Friuli.

– From COSTANTINI restaurant, traditional agnolotti from Carnia.

– From LA PRIMULA restaurant, typical  Frico cheese with mushrooms and polenta molle.

– From LA TAVERNA restaurant, risotto with late red chicory.

What a succesfull evening !


pictures: Henry BORZI