Vinitaly 2015, a model for wine promotion between business and product culture #business #vinitaly #wine #italy
Romania is definitely a great country of wines. At the heart of the Carpathian Mountains have always been great and extensive plantings of vines. Romania is among the 15 largest producers of wine with eight wine regions and is 6th class in Europe, after France, Italy, Spain, Germany and Portugal. Romania also ranks 5th among European wine countries, with an area of 183 400 hectares of vines in 2010.
Romanian wine, even if it is sweet, dry, semi-dry or semi-sweet still has a certain charm that is enjoyed not only by Romanians but also by the wine lovers around the world. The country has indigenous varieties which distinguish as Feteasca Neagra (red) and dried plum taste or Feteasca Alba and Tamaioasa (white). The cellars “Beciul Domnesc” are the largest wine cellar in Romania, with a collection of over 100,000 bottles, the oldest of which dates to 1949. Although it seems hard to believe, Romanian’s wines are appreciated and are purchased by foreign investors.
In the evolution in recent years, the wine market in Romania is surprising, because it has evolved better than other economic sectors. Factors that have contributed to this situation are numerous, for example the development of retail, the appearance of the Internet, foreign investment in the area. Over the past 25 years, the Romanian wine has developed in several stages: the wines, brands, assortments ,. This has directly influenced the preferences of Romanian consumers and revolutionized the tastes and dictated the trends.
The italian autonomous region FRIULI VENEZIA GIULIA is a land of exceptional flavors at the crossroad of Italy, Slovenia (then the former Austro-Hungarian Empire), Austria, the Mediterranean see and the Adriatic). It has nice cities like Trieste and Udine and a huge historical heritage.
On 19 November, in Brussels the Friuli Venezia Giulia showed its best assets to a selected audience. A great masterclass was led by two experts: Walter Filiputti, a famous italian journalist and the belgian wine journalist Marc Vanhellemont (In Vino Veritas). They presented traditional grape sorts of the region as Ribolla gialla, Pignolo, Refosco, Malvasia istriana, Schiopettino, Friulano, Ramandolo and others. 5 wines were tasted (1 spumante, 1 white, 1 red, 2 sweet wines), first alone and then in the middle of a beautiful wine-food pairing with prosciutto San Daniele hams DOC and delicious cheeses.
Then the representatives of the Chamber of Commerce of Udine and ICE have received a wider audience for a walking dinner which allowed everyone to discover the specialties of Friuli-Venezia Giulia prepared by four chefs::
– From VITELLO D`ORO restaurant, slice of swordfish, fresh tomatoes, basil and buffalo mozzarella from Friuli.
– From COSTANTINI restaurant, traditional agnolotti from Carnia.
– From LA PRIMULA restaurant, typical Frico cheese with mushrooms and polenta molle.
– From LA TAVERNA restaurant, risotto with late red chicory.
What a succesfull evening !
Miguel D DESNERCK
pictures: Henry BORZI