Tag Archives: Prosecco


Germany stop for the first time the use of the term “secco” as imitation of Prosecco.



Hard times in Germany for wines that show the label misrepresentations of the word Prosecco. An important ruling came in these days by the Deutsche Patent-und Markenamt (the German Patent and Trademark Office), which welcomed the suggestion by the Consorzi Prosecco DOC and Conegliano Valdobbiadene Prosecco Superiore docg, to put an end to many imitations of the name of this wine.

In fact , the Prosecco wine since 2009 can only be produced in the north-east of Italy. A first result of great importance, which shows that the route taken by the Consorzio is the right one. Earlier this year, the two main consorzi – with the support of Mipaaf (Ministero delle politiche agricole alimentare e forestali) – have teamed up to protect and defend the image of Prosecco and Prosecco Superiore.

An important result

The result obtained in Germany is particularly important. It is, in fact, the first market for the three denominations DOC Prosecco, Conegliano Valdobbiadene Prosecco Superiore DOCG and Asolo DOCG. Until 2009 this country could bottle Prosecco, but ability failed with the introduction of Doc. This ban has led to the proliferation of phenomena of counterfeit of DO Prosecco, such as the tendency to label sparkling wines using the ending “secco”, an  obvious mispronunciation of the name Prosecco or the brand Neosecco. Monitoring activities carried out by the Legal Consortium, took a first important result: it led to the decision of the office German trademark to declare “non-recordable the brand Neosecco as the word “dry” is a mere abbreviation of the word Prosecco “.

The sentence, according to Innocente Nardi president of the Consorzio DOCG Conegliano Valdobbiadene:  “ In Germany this is an epic result, which is important not only for the German market but also to deter all the imitators. In recent years, we were committed to protect our name and record the brand of the  DOCG,  and to support  lobbying with other consortia and institutions, in order to prevent the marketing of products which imitate and misuse of the name Prosecco.”

A single legal entity

“ Time is ripe – adds Mr. Stefano Zanette president of Prosecco DOC, – so that our consortia are pursuing vigorously the actions of protection needed to ensure a future for our denominations. It is clear that much also depends of our companies, which must include a proper and consistent communication, and contribute to this activity. Despite the fact that the spirit of the rule of community law arises to protect the good faith of consumers, we can’t  ensure guarantees for  the entire production of the DOCG“.

This new year, the three consorzi involved in Prosecco DO, will constitute a single legal entity, capable of defending a genuine Italian heritage on  international markets and block imitation of the denomination in Europe and in the world. The actions that will be undertaken by the new structure will cover all major countries. It will aim to the contrast of imitations and the trademark registration of the denominations and a strong lobbying by the Veneto and Friuli Venezia Giulia regions, the Ministry and the EU, which aims to make understand the importance of protecting this iconic product of Italy.

Henry Borzi

Conegliano Valdobbiadene… the most beloved by italians

Last  December  15th, on the occasion of the presentation of the Annual Report of the “Centro Studi  per il distretto Conegliano Valdobbiadene Prosecco Superiore”,  -which crowns the Prosecco sparkling wine as the most beloved by Italians – , some of the leading international wine production techniques were compared on making viticulture in harmony with the environment.


Conegliano Valdobbiadene Prosecco Superiore  is the sparkling wine DOCG which is the most beloved by Italians. This can be seen by the high consumption, even last year. On the occasion of the event,  Prosecco producers met with colleagues from the Champagne and was also compared with the entire national wine production and the most interesting examples beyond.
The meeting was focused on environmental sustainability, certainly a topic of great relevance for the entire winemaking industry. Innocente Nardi president of the Consortium argued:  “Once again, the study confirms the Conegliano Valdobbiadene Prosecco Superiore DOCG sparkling wine is the most loved by Italians . Despite the favorable market, we are aware that there is still much to do. The challenges for the future and among these, the commitment to an increasingly environmentally sustainable viticulture, are the first imperative. With this meeting we want to create a dialogue with other international wine in order to compare projects and results “.
During the meeting, new experimental projects carried out by the Consortium were anticipated. They are dedicated to reducing the environmental impact. An interesting investigation carried out by the Centro Studi was presented. Vasco Boatto, project manager, explained in fact the results of research carried out between companies of the denomination.

Dominique Moncomble, Director of Technical Services of the Interprofessional Committee of Champagne Wine presented instead the commitment in this direction by the world’s most famous sparkling wine producers.

Eugenio Pomarici, professor at the  Federico II University of Naples , explained the world’s most interesting examples, from California to New Zealand via South Africa.

Francesco Iacono finally brought the experience as head of one of the most interesting Italian wine, Arcipelago Muratori, describing significant initiatives at national level in the field of sustainability: Tergeo, promoted by the Italian Wine Union. Thanks to these important testimonies, the meeting was one of the most qualified and dedicated to the theme of organized winemaking throughout the country.

Henry Borzi


4 partners launch a committee to promote the application of Conegliano Valdobbiadene Prosecco Superiore to obtain the recognition as World Heritage Site.

The meeting with the different partners.
picture: Henry BORZI

The official inauguration of the Committee for the nomination hills of Conegliano Valdobbiadene Prosecco Superiore as site of world heritage at UNESCO took place on wednesday july 25th at Villa Brandolini in Solighetto (Treviso). The presentation was made by by the Consorzio for the Protection of Conegliano and Valdobbiadene Prosecco Superiore, the Province of Treviso, IPA and the Chamber of Commerce. The common objective of the project is to get the Unesco World Heritage recognition and, more generally, to give greater visibility to the hills of Prosecco Superiore and its vineyards, places that have inspired the poet of the countryside Andrea Zanzotto in his writings, and those in which walked and meditated Toniolo, an eminent sociologist recently beatified by Pope Benedict XVI.

A decisive step

During the press conference, the four organizations have signed a memorandum of understanding establishing the constitution of the committee which will now take a strategic role. A decisive step will now be made as the committee is established: the preparation of the technical file including the documentation that will give strong arguments for the application to obtain the listing of the hills of Conegliano Valdobbiadene as part of World Heritage Sites.

 The technical file will explain in detail the reasons for the nomination which reside primarily in the ancient history of the area and which shows a stunning landscape where the man with his own work has embroidered with vineyards, creating a real unique and hilly landscape.  We can’t forget the presence on the territory of renowned artists as GianBattista Cima, one of the great Venetian painters of Landscape. In these hills the ancient tradition of viticulture has been married to the culture of the sparkling wine, thanks to the foundation in 1876 of the first italian enologic school in Conegliano . A perfect combination that gave rise to one of the wines that represent the pride of Italy: the Conegliano Valdobbiadene Prosecco Superiore, today certainly among the most famous sparkling wines in the world. The UNESCO project, not only represents an extraordinary opportunity to promote tourism in the area but also an opportunity to preserve the hills of Conegliano Valdobbiadene through a sustainable land use, protecting the environment from degradation and promoting its enhancement.

Video realized by Davide Borzi






From Denmark to Japan and Russia, the Conegliano Valdobbiadene Prosecco Superiore confronts the world at “Vino in Villa”, the classic Prosecco’s rendez-vous , from 19 to  21 May 2012 at San Salvatore’s Castle -close to Treviso- in Italy.









From Denmark to Japan to Russia, the kitchens of the world meet in the hills of Conegliano Valdobbiadene Prosecco Superiore to marry a wine that has become an international success.

At Vino in Villa, an event scheduled from May 19 to 21 at San Salvatore Castle’s in Susegana (TV), visitors can taste the new vintage of Treviso bubbles in combination with Japanese cuisine, sushi and sashimi, prepared by  Sosushi. The Russian presence will ben ensured by Skaski, which selects Russian products like smoked salmon, red salmon caviar and pirozhki. Special guest will be the Danish cuisine, thanks to collaboration with the Tourist representation  VisitDenmark, who will fly to Italy with  chef Klaus Styrbæk of the restaurant Kvægtorvet Odense (Fiona), for a five star dinner for the press.
The presence of the cuisines of the world will be coordinated by “gastrotourist” journalist  Vittorio Castellani better known  as Chef Kumalè, expert of world food in Italy.
As usual there will be the “Menu of Conegliano Valdobbiadene”. Also this year, in fact, chefs of restaurant of Treviso will propose one or more specialities that blend perfectly with fruity sparkling wine bubbles, the  most loved ProseccoSuperiore, from appetizer to the dessert.


From 2009 to today, Bisol have recorded an extraordinary increase in exports towards the BRIC countries: in Brazil, Russia, India and China, sales of Prosecco have in fact grown by 650%.

Bisol products, which ended the year 2011 with a turnover of 13 million Euro, equally distributed between Italy, Europe and the rest of the world and being exported to 56 countries, are distributed exclusively through the HoReCa channel and occupy a highly specialised corner of the market: “2012 is off to a great start with the first three months confirming the growth trend: connoisseurs who taste a glass of Bisol are in search of a certain type of quality and culture that reflects its home territory” comments Gianluca Bisol, general manager and member of the time-honoured Cartizze family.


Brazil, with growth figures of more than 300% in 3 years, makes up 20% of exports towards the BRIC area. As the export manager Roberto Actis explains, “Italian wine in Brazil costs 300% more than the equivalent in the USA and the high taxation levels for exporting wine from Italy must also be taken into account”. Cru Cartizze Bisol is served in the elegant Mr Lam restaurant in Rio de Janeiro which is owned by Elike Batista one of the ten richest men in the world. In San Paolo noSO2 can be tasted at Mani, famous for its “natural cuisine”, graced by the renowned chef Helena Rizzo and voted by the British publication ‘Restaurant Magazine’ amongst the top 100 restaurants in the world.

Italian wine in China is still something of a niche product but Prosecco is already becoming appreciated in the metropolises and above all in luxurious establishments. China, with growth figures of 130% in 3 years,  makes up 25% of Bisol exports towards the BRIC area. In Peking, Bisol wines are served in top quality restaurants such as LM Plus and Fairmont.

For Bisol Russia takes up more than 65% of the increase and more than 55% of exports towards the Bric countries. “Russia is a historically interesting market for sparkling wines from everywhere in the world. Today, in Russia, Italian sparkling wines occupy first place for the consumption of foreign sparkling wines. Obviously, Prosecco is one of the most sought after wines in the bubbles market” explains Christina Arutyunova, Business Development Director East Countries. Bisol, Jeio and BelStar can be found in the best establishments from Moscow to Siberia. “Moscow is certainly the largest and most competitive market. Thanks to the collaboration with MBGroup, one of the most influential import companies, Bisol wines are currently being served in the Sindikat chain, one of the largest and richest in Russia, in the restaurants of the BOSCO group, including the luxury GUM store in Red Square, in the Novikov chain, BOLSHOY restaurant and MACHO GRILL and in important hotels such as Swissotel and Marriott Grand Hotel”. For class events Russian Vip clients choose Bisol wines selecting them for example to accompany cultural, political and finance meetings such as “Forum Russia”, the most important appointment in the world of Russian finance.

“Prosecco Bisol – so chic and easy – has once again confirmed itself as a Lifestyle Symbol of international success” comments Gianluca Bisol “it is well liked in all corners of the market and thanks to its delicacy and its subtle bouquet it pairs perfectly with Asian and exotic cuisine: it is also so versatile that it is chosen as the ideal drink for toasting at any moment during the day and it accompanies all dishes from the aperitif to dessert”.