The profile of South African wine is set to attract greater international attention now that a new Wine of Origin District named after Cape Town, one of the world’s foremost tourism brands, has been approved by the South African Wine and Spirit Board.
This ground-breaking move aimed at elevating the profile of South African wine through a direct association to Cape Town will unite the wine wards of Constantia, Durbanville, Philadelphia and Hout Bay under the inclusive name Wine of Origin Cape Town.
A total of 30 wineries, including some of South Africa’s leading brands such as Groot Constantia, Durbanville Hills, Diemersdal, Klein Constantia, Nitida, Meerendal, Buitenverwachting and Cape Point Vineyards will join forces under Wine of Origin Cape Town, capitalising on the global recognition Cape Town has achieved as an international tourist destination and sought-after lifestyle brand.
According to Rico Basson, CEO of South African wine producers’ organisation Vinpro, an official Cape Town wine district automatically links the local wine industry to one of the leading place names in international tourism, lifestyle and business. “The collaboration between the various wards and wineries in coming together to form the new wine district is a huge step forward for the South African wine industry,” he says.
“It is an example of innovative co-operation in harnessing producers to market their respective regions under one name, the name Cape Town being much-needed for South African wine to present itself as a global player. As a wine region, Cape Town now encapsulates a wonderful set of dynamics in terms of heritage, culture and modern wine styles. South Africa is already well-known for our wine tourism offering and this new development will add to integrating our strategy of innovative marketing.”
Basson said the wards involved are incorporated in a unique area of the Cape Winelands that includes wards surrounded by the effect of the Atlantic Ocean and representing a similar geography. “South Africa’s Wine of Origin legislation is highly acknowledged and respected as one of the best implemented and regulated in the world, so besides the tremendous marketing opportunities Wine of Origin Cape Town holds, the region represents a wine-making and grape-growing entity with vast similarities.”
Duimpie Bayly, chairman of the Wine and Spirit Board’s Demarcation Committee, says that from a wine production side, the wards of Constantia, Durbanville, Philadelphia and Hout Bay are meant to be together. “We considered the various wards in the new proposed district and found great similarity in terroir as well as clear boundaries in a district that at its furthest point is 36km from the Cape Town City Centre,” he says.