The smallest Prosecco Consortium established in 2009 is punching above its weight: experiments on native yeasts, promotion of autochthonous varieties and wine tourism. The recently released institutional bottle is the symbol of this steady growth.
From 2013 to 2016 Asolo Prosecco Superiore DOCG has been increasing at a very fast pace, to say the least. Actually, increase has been explosive with a +569% rate, reaching in 2016 a total amount of about 8 million bottles of Asolo Prosecco Superiore. This can be explained by the fact consumers have started appreciating more and more Asolo Prosecco Superiore thanks to its intense sensory characteristics typical of hilly viticulture: freshness, minerality, fruity notes.
Altitude and constant breezes create important diurnal temperature ranges, therefore contributing to the ultimate aromatic complexity of wines and their remarkable freshness. The use of autochthonous yeasts aims at fostering even more Asolo Prosecco Superiore organoleptic identity. “When we sell a bottle of our wine we are first and foremost promoting the local region” believes Armando Serena, President of the Consortium Vini Asolo Montello. “This is why we have decided to use autochthonous yeasts for the creation of our institutional bottle. Tasting it, people will immediately remember Asolo hamlet its breath-taking views, secret passages, stunning villas”.
In the past, Asolo has opened the front gates of its villas in order to welcome personalities such as Robert Browning, Eleonora Duse and Freya Stark, Igor Stravinskij and Ernest Hemingway. It comes as no surprise that still nowadays Asolo is the third most visited town in Veneto region, after Venezia and Verona. A place full of mistery and charm that can be discovered with a glass of Asolo Prosecco Superiore DOCG.